Marketing Specialist

The Marketing Specialist will play a key role in managing and executing Erland Construction’s marketing and business development efforts, with a strong emphasis on proposal development, content creation, and maintaining the accuracy and quality of marketing materials and systems. This individual will work closely with the Director of Marketing, Marketing Manager, and Business Development team to deliver high quality, client facing materials and support strategic pursuits.

This role is ideal for a detail oriented marketing professional with experience in the AEC industry who is passionate about producing compelling proposals and thrives in a fast paced, deadline driven environment. A high level of attention to detail, ownership, and execution excellence are critical to success.

This position offers direct exposure to senior leadership, including Erland’s Director of Marketing and VP, Strategy & Development—both members of the company’s leadership team—providing valuable insight into high level decision making and pursuit strategy. The role also offers the opportunity to contribute to proposal messaging and help influence win strategies, with clear opportunities for growth and increased responsibility over time.

• Manage the development of proposals and qualifications in collaboration with the Director of Marketing, VP, Strategy & Development, and Business Development team
• Write, edit, and maintain proposal and interview content that aligns with Erland’s voice, brand, and client expectations
• Assist in shaping proposal messaging and positioning, contributing ideas that support overall win strategy
• Prepare standard and customized qualification packages and interview materials in collaboration with internal teams
• Proofread and QA technical and non technical content to ensure accuracy, consistency, and clarity across all submissions
• Manage proposal schedules, internal deadlines, and submission requirements to ensure timely and high quality deliverables
• Develop and maintain a comprehensive library of boilerplate content, project descriptions, resumes, and differentiators
• Conduct internal and external research to strengthen proposal responses and positioning
• Interview internal subject matter experts to develop accurate and compelling narrative content
• Track proposal status, follow up with internal teams, and communicate next steps
• Evaluate pursuit outcomes and provide continuous improvement of Erland’s approach to proposals and pursuits
• Identify industry, client, and competitor trends to strengthen future submissions

• Prepare and distribute weekly marketing status reports, capturing updates, deadlines, and action items from internal meetings
• Lead the development, documentation, and ongoing refinement of Marketing Department SOPs to improve efficiency and consistency
• Coordinate internal workflows to ensure deadlines are met and deliverables are executed accurately

• Maintain and update all marketing collateral, including project sheets, team resumes, one sheets, and lobby displays, ensuring information is accurate, current, and aligned with Erland’s brand
• Manage printing, binding, and assembly of proposals and marketing materials for client-facing deliverables
• Ensure marketing materials are organized, accessible, and consistently presented across all platforms
• Perform proofreading, QA, and final checks on all collateral and marketing materials prior to distribution
• Conduct brand compliance reviews to ensure all outgoing materials align with Erland’s visual identity and messaging standards

• Update and maintain the CRM (Buildr), including client contact information and company updates, working closely with Business Development to streamline data and analytics
• Review email campaign performance, including managing email bounce backs and ensuring database accuracy with a focus on KPIs and bringing in new business through these targeted efforts

• Plan, coordinate, and execute project milestone events such as groundbreakings, topping offs,…