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Consumer Insights Lead - US & Brand Strategy

Job in Boston, Suffolk County, Massachusetts, 02298, USA
Listing for: Primark Stores Limited
Full Time position
Listed on 2026-06-23
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Brand Ambassadors & Brand Management
Salary/Wage Range or Industry Benchmark: 117000 - 150000 USD Yearly USD 117000.00 150000.00 YEAR
Job Description & How to Apply Below
Position: Consumer Insights Lead - US Growth & Brand Strategy

Primark Stores Limited is seeking a Consumer Insights Manager in Boston, MA, to shape marketing strategies and support business growth. This role requires a strategic leader who can build a deep customer understanding and lead insight projects.

With responsibilities including crafting customer narratives from data, monitoring brand health, and translating insights into actionable strategies, the ideal candidate will have over 8 years of experience in consumer insights, particularly within the fashion or retail domain.

This position requires strong project management skills and the ability to work cross-functionally with various teams.

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