Senior Director, HCP Marketing

General Summary

Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Senior Director, US Pain HCP Marketing will lead the HCP marketing team for the US Pain Business Unit alongside a team of direct reports, launching JOURNAVX, a novel selective pain signal inhibitor of NaV
1.8 in acute pain. This role will drive the evolution and implementation of the HCP marketing strategy, supporting the launch through a lean in person presence supplemented by robust digital engagement. The individual will develop and refine the HCP strategy, including an integrated HCP omnichannel strategy. We are looking for a candidate with a strong track record in US commercial roles, launching new HCP promotional programs, demonstrated success in coaching teammates, and the ability to thrive in a fast‑paced, innovation‑focused environment.

The role reports to the Head of Marketing for the US Pain Business Unit.

• Leads the HCP marketing team (team of
  5), coaching the team to deliver exceptional results and identifying/addressing new promotional capabilities.
• Shapes the HCP brand strategy to ensure campaign and message effectiveness resonate in a market with limited innovation and lacking trust to change ingrained behaviors around treatment practices.
• Drives and optimizes tactical execution including brand planning and creative efforts, managing agency to ensure on budget and timely deliverables and partnering closely with communications review committee.
• Advances a strategic approach to HCP media planning and management, driving regular test and learn pilots on HCP targeting (e.g., geo and IP targeting) and placement (e.g., social, educational sites, etc.).
• Co‑leads HCP engagement and omnichannel cross‑functional team to map all HCP touchpoints, operational needs, and strategic optimization.
• Measures the impact of initiatives based on ROI and agilely pivots investments to maximize impact, constantly looking for opportunities for automation and efficiency.
• Develops strong partnerships with cross‑functional teams to support business goals and engage beyond the role, including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing leadership and launch readiness teams.
• Role models and instills a culture of compliance focused on ethics and integrity in all we do.

• Experience driving HCP brand campaigns, digital and NPP tactical planning and execution, and launch insight generation.
• Experience leading teams, coaching individuals, and creating excellent team culture.
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches, enable launch through data and technology, regular measurement of results, and pivoting based on our test and learn strategy.
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as larger audiences.
• Comfortable working in a highly collaborative and results‑driven environment within a growing business unit where we are concurrently learning and building as we drive toward product launch.
• Demonstrated understanding of the legal, regulatory, and compliance requirements for pre‑ and post‑approval activities and ability to model expected behavior for the team.
• Travel Requirements:
  Ability to travel 20‑30%.

• Bachelor's degree.
• 12+ years of educational/work experience in healthcare/biopharmaceuticals in marketing, consulting or agency, or an equivalent combination of experience and education.
• 5+ years of supervisory/management experience, or the equivalent combination of education and experience.
• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts.

Pay Range: $228,000 - $342,000

Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for…