Communications and Engagement Manager

Overview

Job Title: Communications and Engagement Manager

Wentworth Institute of Technology is seeking a talented and experienced communications professional to craft and deliver compelling content that informs and engages our diverse student body and their families. The role ensures students receive timely, clear, and actionable information throughout their academic journey while providing families with relevant updates across multiple channels.

The ideal candidate is a skilled writer and editor, and a collaborative operations expert who can manage complex technical workflows across digital platforms and foster relationships across university departments.

• Content Strategy & Development: Author, edit, and manage high-quality content for all student-facing communication channels, including email, internal news portals, digital signage, social media, and specialized student communication websites.
• Parent Communications & Portal Management: Develop and deploy targeted communications for parents and families. Serve as the primary content owner and editor for the Parent/Family Communications Portal and manage the strategic schedule of parent-specific news and announcements.
• Technical Platform Management: Collaborate with enterprise and network-system administration teams to optimize core university tools. Create and manage content within Technolutions Slate to segment communications for students and parents, ensuring accurate deployment. Leverage internal data platforms to implement, manage, and monitor student checklist engagement.
• Performance Monitoring: Track and report on key email, SMS, and web metrics to assess communication effectiveness and identify opportunities for optimization and increased engagement.
• Contingent Content Support: Provide writing and editing support for general university content, including news articles for the main website or internal emails directed at other internal populations as needed.
• Project Management: Manage a comprehensive communications calendar for recurring student milestones (e.g., registration, finals, orientation) and coordinate content review/approval cycles with university-wide administrative departments. Oversee user management and training while establishing and maintaining roles and permissions across campus systems.
• Tone & Voice Consistency: Ensure all student and family communications adhere to university brand guidelines, using a clear, empathetic, and student-centric voice that promotes understanding and prompts action.
• Cross-Functional Collaboration: Serve as the primary liaison between Marketing and Communications and all student service departments. Partner with subject matter experts to gather information, verify facts, and maintain a unified voice across all student and family touchpoints.

• Education: Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• Experience: A minimum of 3–5 years of professional experience in writing, editing, and content management.
• Stakeholder Engagement: Proven experience managing or contributing to communications targeted at parents, families, or similar stakeholder groups.
• Technical Proficiency: Demonstrated experience in authoring and deploying content within major technical platforms, including:
• • CRM/Email Marketing: 1–2 years of experience using CRM platforms (e.g., Slate, Salesforce, Hub Spot) to build emails, manage audience segmentation, conduct testing, and deploy automated workflows.
  • Web CMS: Hands-on experience with Drupal and Word Press, especially for managing portal content or microsites.
  • Data & Analytics: Experience pulling and interpreting standard reports from email platforms and web analytics (e.g., Google Analytics).
  • Design: Proficiency with tools like Canva or Adobe Express for visual content creation.
• Writing
  
  Skills:
  
  Exceptional writing and proofreading skills with the ability to translate complex information into clear, student-centric messaging.

• Professional experience within higher education, internal communications, or specialized marketing.
• Experience using Technolutions Slate CRM.

• Cov…