Global Brand Lead

Job Description

The Global Product Strategy group is part of the Strategy and Portfolio Development (SPD) team. SPD is focused on fueling the growth of Takeda through our inline portfolio, lifecycle management, and rich pipeline. Our key goal is to commercialize our unprecedented pipeline that includes best-in-class and/or first-in-class therapies, many of which have complex or under-developed markets.

Takeda is currently developing zasocitinib (TAK-279), an oral, selective allosteric tyrosine kinase 2 (TYK2) inhibitor, in several immune-mediated diseases. As zasocitinib progresses towards its initial launch in plaque psoriasis, Takeda is actively preparing for a subsequent indication launch in psoriatic arthritis (PsA). The Director, Global Brand Lead (GBL) will:

• Support the development of the global commercialization strategy for TAK-279 in psoriasis
• Develop the global positioning, brand identity and creative campaign in collaboration with the US team
• Build the core promotional materials to enable the LOCs to successfully launch TAK-279 into the psoriatic arthritis market
• Lead key differentiation initiatives to enhance the value proposition for TAK-279 in psoriasis
• Drive translation of zasocitinib PsA global brand strategy into execution
  • Contribute to the refinement of the PsA brand strategy and translation of strategic direction into clear positioning, messaging, and brand narrative
  • Partner with Insights & Analytics to identify and apply key customer and market insights to strengthen brand positioning and differentiation
  • Evolve the brand identity and creative campaign from psoriasis launch to ensure zasocitinib stands out in a competitive PsA market
  • Lead evolution of the global brand plan, incorporating regional/LOC stakeholders to ensure strategic alignment and market relevance
• Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA
  • Own end-to-end development of core global marketing materials (e.g., messaging platform, campaign assets, brand book, core visual aid), incorporating input from Regions and LOCs
  • Lead agency management and execution for development of materials, including briefing, feedback, timelines, and quality control
  • Apply customer insights and regional/LOC feedback to ensure materials are differentiated, practical, and ready for market adoption
• Drive KOL engagement and insights integration
  • Lead development and execution of the global KOL engagement plan, including ad boards, 1:1 engagements, and congress-related activities
  • Partner cross-functionally (e.g., Medical, Clin Sci) to ensure coordinated and impactful KOL engagement across key congresses
  • Translate insights into clear implications for brand strategy, messaging, and materials
  • Develop commercial congress assets and speaker materials to support LOC readiness and external engagement, including post-approval launch events
• Drive global launch readiness
  • Partner with Launch Excellence to lead launch readiness reviews/exchanges with functions, regions and LOCs to identify risks, interdependencies, and mitigations
  • Support Global Launch Summit(s) to enable LOC preparedness
  • Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based on early market learnings
  • Own timely delivery of launch tools, materials, and guidance to support region/LOC preparedness and competitive readiness

First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA.

Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables.

Operates with high independence, driving cross-functional alignment and agency execution.

Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback.

Technical/Functional Expertise:
Breadth and depth of knowledge, application and complexity of technical knowledge.

Seasoned marketer with in-line brand experience (global).

Launch experience required (global).

Knowledge and…