Editorial Lead And Brand Storyteller

Overview

Job Description: The Editorial Lead and Brand Storyteller is a versatile, creative professional working at the intersection of marketing, business development, and communications. At the core of this role is storytelling—translating NP's work, wins, and deep legal knowledge into compelling narratives that resonate with clients, prospects, and the broader market, while advancing the firm's business objectives and strengthening its market position.

The ideal candidate has a deep understanding of the firm's brand, practice areas, and key industries, and knows how to craft content tailored to multiple audiences across digital and print platforms. This role requires a strong writer who is equally comfortable developing a content strategy and executing on it—from drafting and editing to coordinating with attorneys and professional staff to bring content to life.

It also carries a meaningful editorial function, serving as a thoughtful reviewer of attorney-drafted content to ensure alignment with the firm's brand and web style standards, search optimization, and the clarity and depth that clients and prospects expect. A hybrid work schedule is available for this position.

Company overview statements and team culture are included to illustrate the environment and expectations; this content is part of the job description and should not be removed.

Reporting Relationships:
This position reports to the Director, Strategic Communications.

Location:

Boston, MA;
New York City, NY;
Long Island, NY;
Manchester, NH;
San Francisco, CA;
Washington, DC;
Los Angeles, CA

• Collaborate with Marketing and Business Development colleagues to develop and execute content for the firm’s website, practices, industries, and other channels.
• Serve as a trusted editorial partner to attorneys firmwide, guiding content through the editorial process and maintaining high editorial standards with an expert audience.
• Review and edit client alerts, articles, and other thought leadership content prior to publication, evaluating each for brand alignment, web style, SEO optimization, and substantive quality, including identifying content that warrants greater balance, nuance, or expansion.
• Flag content issues, including legal, reputational, or editorial concerns, and escalate appropriately to ensure timely resolution before publication.
• Research, write, and edit timely, on-brand content—including thought leadership, website content, client stories, presentations, video scripts, brochures, and similar materials—that aligns with the firm's brand voice and supports business objectives for clients and prospects.
• Develop marquee thought leadership that creates visibility for the firm and its key industries, and partner with marketing colleagues to build and execute integrated campaigns that amplify reach and impact.
• Interview attorneys and subject-matter experts to translate their legal insight into thought leadership.
• Manage editorial calendars across practices and industries, managing timing, themes, content pipeline, and cross-functional dependencies to ensure a consistent cadence of high-quality content.
• Proactively prepare thought leadership recommendations based on NP’s strategic plan and market demands.
• Partner with digital marketing colleagues to identify SEO opportunities, optimize existing web content, and ensure new content is built with search performance.
• Stay current on search engine algorithm updates, SEO trends, and evolving best practices (including AI-driven search and answer engines), and apply that knowledge to the firm's content strategy.
• Communicate clearly and professionally with all firm contacts, internal personnel, and outside vendors.
• Ability to handle sensitive and/or confidential information.
• Adhere to all brand, data governance, and firm policies, including writing style guidelines.
• Assist with the creation and/or modification of other marketing projects as requested.
• Perform other duties as assigned.

• 8-10 years of marketing or communications experience, preferably within a law firm or professional services environment. Sitecore experience preferred.
• Bachelor’s Degree required. Work…