Senior Field Marketing Manager

About the Role

Senior Field Marketing Manager – North America. This is the first demand generation hire in North America, responsible for driving regional pipeline and business growth. The role requires strategic vision, deep analytical skills, and hands‑on execution in events and ABM to support a fast‑paced, dynamic environment.

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, collaborating closely with European field marketing teams.
• Build and deliver the local marketing plan focused on regional brand awareness, demand generation, and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies, and partnering with regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI‑first in your approach—identify workflows, campaigns, and processes that can be automated with AI.

• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high‑impact industry events, conferences, and customer‑focused experiences with a small team.
• Work with the growth marketing team on localised, targeted, conversion‑focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high‑performing campaigns.

• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Be part of the extended leadership team in North America, helping influence decision making and outcomes.
• Lead the marketing partnership with the SDR organization to optimise handoffs and pipeline performance.
• Maintain pipeline accountability by tracking and analysing performance against shared objectives.

• Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.
• Manage a small team focused on uncovering opportunities for growth and hands‑on execution.
• Be known as the single voice of marketing in the region, responsible for field marketing and pipeline generation, and linking all marketing activations in NAM.

• 5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams, including direct and dotted‑line reports.
• Experience managing and forecasting budgets, partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

• Strategic thinker with the ability to translate vision into actionable plans.
• “Roll your sleeves up” type work ethic—ready to lean in and execute.
• One‑team mindset—collaborates with global teams while partnering closely with regional teams.
• Strong understanding of multi‑channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data‑driven decision‑making.
• Excellent verbal and written communication and collaboration skills.
• Ability to thrive in a fast‑paced, relentlessly changing, dynamic environment.
• Growth rather than fixed mindset.
• Self‑motivation and proactive problem‑solving skills.

• Competitive salary and equity ownership.
• 20 vacation days and 12 public holidays.
• Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP.
• Dental, vision, and Wellhub’s gym subscription from your…