Principal Product Marketing Manager, PLM

Senior Principal, PLM Product Marketing

Location:

Boston, MA. PTC is seeking a seasoned product marketing professional to lead strategic messaging, positioning, and go‑to‑market execution for its PLM portfolio. The role is an individual contributor that drives cross‑portfolio solution stories and serves as a trusted advisor to product leaders, sales executives, and senior marketing leaders.

• Strategic Messaging & Positioning
  • Develop differentiated messaging for key PLM areas targeting engineering leaders, IT decision‑makers, and C‑suite executives across Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High‑Tech.
  • Collaborate with teammates to build cross‑portfolio narratives linking PLM to CAD, ALM, SLM, and IoT.
• Go‑to‑Market Execution
  • Drive GTM strategy for PLM product launches, feature releases, and platform milestones.
  • Partner with Growth Marketing and Demand Generation to create campaign themes and accelerate pipeline.
• Competitive & Market Intelligence
  • Conduct deep competitive analysis and market research to inform positioning and reveal whitespace opportunities.
  • Engage with analysts (Gartner, IDC, Forrester), press, and industry influencers to strengthen market position.
• Sales Enablement & Customer Advocacy
  • Create sales enablement materials such as battle cards, solution guides, and competitive comparisons.
  • Develop buyer personas, journey maps, and customer proof points to accelerate win rates.
• Cross‑Functional Collaboration
  • Work with Product Management to translate roadmap capabilities into market‑facing value propositions.
  • Coordinate with Industry Advisors, Solutions Marketing, and Customer Success to ground narratives in real customer outcomes.

• 8+ years of product marketing, solutions marketing, or GTM strategy experience in B2B enterprise software, with deep PLM, engineering software, or adjacent manufacturing technology expertise.
• Proven track record of developing strategic messaging and positioning that differentiates in competitive markets.
• Experience in portfolio‑level and solution‑level marketing, translating single product capabilities into integrated solution stories.
• Demonstrated ability to influence without authority across complex organizations.
• Strong analytical skills and exceptional communication (written, verbal, and visual).
• Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA or advanced degree is a plus.

• Experienced with AI and generative AI tools for market research, competitive analysis, and content creation.
• Background in cloud/SaaS transformation of traditionally on‑premise software.
• Familiarity with CAD, ALM, Simulation, IoT, SLM and their intersection with PLM.
• Experience in target industries:
  Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High‑Tech.
• Prior roles involving analyst relations (Gartner, IDC, Forrester) and competitive benchmarking.
• Hands‑on experience with PLM platforms such as Windchill, Teamcenter, Enovia, Arena, or similar.

Annual salary range: $131,000 – $170,500, plus performance‑based bonus. Eligible for PTC equity programs and share purchase options.

Medical, dental, and vision insurance; paid time off and sick leave; tuition reimbursement; 401(k) with employer match; flexible spending accounts; life insurance; disability coverage; commuter subsidy (for office‑assigned employees). All benefits are subject to plan eligibility and terms.

Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. At PTC, we believe in the power of diverse ideas and perspectives.

Applications will be accepted on an ongoing basis until the opportunity is filled. For accessibility inquiries or accommodation requests, contact Talent Acquisition at  Please do not use this contact for application status inquiries.