Senior Integrated Marketing Manager

# Senior Integrated Marketing Manager Go To  
· Boston, Massachusetts
· Posted Yesterday Full-Time Apply Now  Share:## About this role  Where you’ll work:  Boston, MA, US  Marketing at GoTo  At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story.

Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.  Your Day to Day  As a Senior Integrated Marketing Manager, you will:  Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns  Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign  Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale  Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.)

to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives  Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices  Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance  Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts  Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results  Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue  What We’re Looking For  As an Integrated Marketing Manager, your background will look like:  3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs  Strong background in account-based marketing, especially 1:

Few and 1:1 campaigns  Proven ability to manage campaigns from strategy to execution to optimization  Proven track record of building positive relationships with Marketing and Sales teammates  

Experience with monitoring and attaining lead, pipeline, and revenue targets  Understanding of relevant technology (6

Sense, Salesforce, Tableau)  Exceptional communication skills (interpersonal, written & verbal)  Proactive, detail-oriented, and able to think creatively and quickly to solve problems  

What We Offer  At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:  Comprehensive health benefits  Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days  Tuition reimbursement and access to instructor-led and on-demand learning and development programs  The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching  Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part…