Associate Director, Rare Neurology Thought Leader Liaisons Subnational Tactics & Insights
Listed on 2026-07-13
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Marketing / Advertising / PR
Market Research
Associate Director, Rare Neurology Thought Leader Liaisons Subnational Tactics & Insights for Alexion Neurology
The Associate Director, Rare Neurology Thought Leader Liaisons Subnational Tactics & Insights for Alexion Neurology is a strategic role within the US commercial organization, responsible for driving the localization of data, marketing materials, and tactical plans to match regional market dynamics across the gMG and NMOSD portfolios. Serving as the fusion point for multi-sourced insights from neurology field forces, Business Operations & Commercial Excellence (BOCE), market research, and marketing, this role ensures that subnational strategies are grounded in real-world intelligence and tailored to the unique competitive, clinical, and access landscapes of distinct geographies.
The Rare Neurology TLL Subnational Tactics & Insights Lead synthesizes quantitative and qualitative inputs from across the organization—including Thought Leader Liaison (TLL) field intelligence, sales analytics, market research findings, medical insights and brand marketing strategies—into a unified, actionable view of subnational market opportunities and challenges. This role translates national brand strategy into regionally relevant tactical plans, equipping TLLs and field teams with customized resources, data narratives, and engagement approaches that resonate with local stakeholder needs and market realities.
The Rare Neurology TLL Subnational Tactics & Insights Lead reports directly to the Senior Director of Rare Neurology Thought Leader Liaisons and is recognized as the insights architect and localization expert whose analytical rigor, cross-functional connectivity, and strategic translation capabilities enable Alexion to compete effectively at the subnational level, driving differentiated stakeholder engagement and accelerating commercial performance in regional markets.
You will be responsible for:
Subnational Insights Fusion & Synthesis
- Serve as the central fusion point for multi-sourced insights, integrating intelligence from neurology TLLs, field sales teams, BOCE analytics, market research, and brand marketing into a cohesive subnational market picture.
- Design and maintain structured processes for capturing, cataloging, and synthesizing field-based intelligence from TLL interactions with thought leaders, academic institutions, and regional treatment centers.
- Partner with BOCE to leverage prescriber analytics, patient flow data, claims analyses, and competitive intelligence to identify subnational market trends, growth opportunities, and emerging threats.
- Collaborate with market research to ensure primary and secondary research programs incorporate subnational hypotheses and generate regionally actionable outputs.
- Develop and distribute recurring Subnational Insights Reports that highlight regional market dynamics, competitive shifts, access landscape changes, and thought leader sentiment across key geographies.
- Coordinate alignment and allocation of Prioritized Intelligence Questions to insights sources.
- Identify patterns and emerging signals across data sources that may not be visible within any single function
Localization of Data & Materials
- Lead the strategic localization of national brand materials, data presentations, and tactical resources to reflect regional market dynamics, competitive environments, and stakeholder priorities.
- Partner with brand marketing to develop regionally tailored content including localized data narratives, market-specific talking points, and customized engagement materials that TLLs and field teams can deploy in their geographies.
- Translate national clinical data and real-world evidence into subnational storylines that address regionally specific treatment patterns, formulary considerations, and competitive positioning challenges.
- Identify and coordinate development of regionalized Real World Evidence (RWE) tailored to regional archetypes.
- Ensure localized materials maintain scientific accuracy, brand consistency, and full regulatory and legal compliance while achieving meaningful regional differentiation.
- Continuously assess the effectiveness of localized materials through…
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