Global Brand Lead

Director, Global Brand Lead (GBL)

The Global Product Strategy (SPD) team fuels Takeda's growth by commercializing a portfolio of therapies across complex markets. This role supports the commercialization strategy for zasocitinib (TAK‑279) in psoriasis and prepares for launch in psoriatic arthritis (PsA).

• Support development of the global commercialization strategy for TAK‑279 in psoriasis.
• Develop global positioning, brand identity, and creative campaign in collaboration with the US team.
• Build core promotional materials to enable LOCs to successfully launch TAK‑279 into the psoriatic arthritis market.
• Lead key differentiation initiatives to enhance the value proposition for TAK‑279 in psoriasis.
• Translate the zasocitinib PsA global brand strategy into execution:
  • Refine brand strategy and messaging.
  • Partner with Insights & Analytics for key customer and market insights.
  • Evolve brand identity and creative campaign as the product moves to PsA.
  • Lead evolution of the global brand plan with regional/LOC stakeholders.
• Build launch promotional materials to enable LOCs for a PsA launch:
  • Own end‑to‑end development of core global marketing assets.
  • Lead agency management and execution.
  • Apply customer insights and regional feedback for differentiated, market‑ready materials.
• Drive KOL engagement and insights integration:
  • Lead development and execution of the global KOL engagement plan.
  • Partner cross‑functionally with Medical and Clinical Science teams.
  • Translate insights into brand strategy, messaging, and materials.
  • Develop congress assets and speaker materials for LOC readiness.
• Drive global launch readiness:
  • Partner with Launch Excellence to lead readiness reviews with functions, regions, and LOCs.
  • Support Global Launch Summit(s) to enable LOC preparedness.
  • Partner with regions/LOCs to ensure successful launch and share best practices.
  • Own timely delivery of launch tools, materials, and guidance for competitive readiness.

• University degree in marketing, business, or life sciences; advanced degree preferred.
• 10+ years pharma experience with a strong track record in pre‑launch / launch execution and global marketing roles.
• Experience in rheumatology, dermatology, immunology, or related specialty areas strongly preferred.
• Demonstrated ability to translate strategy into end‑to‑end execution, including agency management, budget & timeline ownership, and delivery of launch‑critical assets.
• Excellent communication and influencing skills across senior, cross‑functional, and global stakeholders.
• Ability to work independently and drive outcomes with minimal direction in a fast‑paced, evolving environment.

U.S. Base Salary Range: $ – $.
Eligible for short‑term and long‑term incentives. Benefits include medical, dental, vision insurance, a 401(k) plan with company match, short‑term and long‑term disability coverage, basic life insurance, tuition reimbursement, paid volunteer time off, company holidays, well‑being benefits, up to 80 hours of sick time, and up to 120 hours of paid vacation.
Domestic and international travel: 25%.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Boston, MA

• Worker Type:
  Employee
• Worker Sub‑Type:
  Regular
• Time Type:
  Full time
• Job Exempt:
  Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.