NA Senior Marketing Manager – Sport

Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The North America (NA) Marketing Senior Manager – Sport leads the development and execution of culturally relevant, commercially impactful marketing strategies across Basketball, Global Football (Soccer), American Football, Tennis, and Baseball. This role acts as a strategic architect and cross‑functional leader, driving innovative brand storytelling and integrated campaigns that fuel both consumer demand and measurable business growth across North America.

• In partnership with the Director of Integrated Marketing and relevant cross‑functional teams, build and lead end‑to‑end commercial marketing strategies and integrated campaigns that connect brand storytelling to measurable business outcomes.
• Develop innovative, culturally resonant marketing concepts that breakthrough in sport and culture, with a demonstrated ability to bring ideas to life from concept to execution.
• Lead strategic planning phases for all Sport categories in close collaboration with Visual Merchandising, Commercial Marketing, Events, Media, PR, eCom, and Retail to drive consistent, streamlined execution.
• Maintain a close operational relationship with Merchandising, Sales, and Planning teams to ensure alignment with go‑to‑market strategies and tactical objectives.
• Provide strategic guidance to the Paid Media/Digital teams by contributing to seasonal briefs and providing input into category messaging, positioning, and creative.
• Lead relationships with Global Marketing, Ambassador Activation, and Sports Marketing teams to curate regional strategies, ensuring accuracy, consistency, and premium execution across category, product, and athlete marketing efforts.
• Translate consumer, cultural, and performance insights into actionable strategies that optimize campaigns and inform future initiatives.

• Bachelor’s degree plus 8‑10 years of marketing, communications, brand management, or other applicable experience.
• Deep, authentic connection to sport culture with a pulse on emerging trends, athletes, creators, and communities, including the ability to translate that understanding into meaningful brand and business impact.
• Proven experience navigating a complex matrix organization, building strong relationships with cross‑functional partners.
• Strong business acumen with a clear understanding of commercial functions, go‑to‑market processes, and performance metrics.
• Proactive mindset with effective communication skills to ensure and reinforce alignment with key stakeholders across the organization.
• Strong project and budget management skills.

Boston, MA Headquarters – Pay Range: $ – $ – $ Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401(K). We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.

You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays and generous parental leave, because work‑life balance is more than just a buzzword – it’s part of our culture.

Provided three options for medical insurance as well as dental and vision insurance and an associate discount.