Vice President, Beauty Marketing NA

Vice President of Marketing - Beauty

Position in Marketing, Beauty & Wellness, located in Boston, MA, Hybrid (work 3 days onsite).

The Vice President of Marketing for the Beauty portfolio owns the Global Brand building and the US + Canada P&L. The individual provides leadership, strategic direction, and business delivery of the company’s Beauty portfolio which includes iconic brands such as Revlon, HOT Tools, Curlsmith, and Drybar.

• Leads and is responsible for the larger Brand Marketing, eComm, Media, and Creative team of ~45.
• Acts as critical member of the Beauty Lead Team (BLT) – VP of Sales, VP of Innovation, and Beauty Finance lead.
• Manages subordinate supervisors and non‑supervisory employees in accordance with Helen of Troy’s policies; responsible for the overall direction, coordination, and evaluation of the department.

• Lead all aspects of the Beauty marketing and business strategy, annual and long‑term planning, including strategic direction and brand positioning.
• Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
• Partners with Global Product Innovation to ensure readiness of key product launches to support the strategic plan.
• Accountable for commercial innovation (e.g., claims, platforms, collaborations).

• Owns global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides.
• Accountable for stewarding brand equity throughout commercial plans (e.g., branding, advertising, collateral).
• Oversees the Creative Director to ensure all creative outputs are on strategy and brand.

• Oversees global communication planning and strategy.
• Accountable for creation of global asset toolkits for distribution to regional markets.

• Responsible for delivering the US & CA P&L to Plan (Budget).

• Responsible for Marketing POS and Gross Revenue forecast, partnering with Sales to triangulate and drive consensus forecast; partners with demand planning and supply chain to drive IBP process.
• Responsible for weekly POS tracking, NPD new product trackers.
• Partners with Sales to identify key channel distribution opportunities.
• Collaborates with Sales on brand distribution and channel strategy; represents marketing strategy and products to key retailers.
• Responsible for 360 Planning and integrated agency coordination to deliver “Perfect Storms” of marketing, media & merchandising.
• Oversees US Media AOR and Experience Planning, including strategy, briefing, analytics, execution.
• Coordinate marketing communications, including branding, public relations, advertising, digital and events collateral materials, website design, and content and strategy, either directly or outsourced.

• Partners with Consumer Insights for custom research to support brand building framework, brand health tracking, and commercial innovation needs.

• Accountable for Creative Excellence (directly manages Creative Director).

• Accountable for Curlsmith & Drybar DTC P&L.

• 8 direct reports.
• Team comprised of Global Integrated Marketing, Local Marketing, DTC, Social, Influencer, PR, Creative, Media.

• Ability to plan and manage concurrently at both a strategic and operational level.
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
• Ability to manage cross‑functionally and across an organization.
• Demonstrated ability to manage outsourced marketing activities for research, etc.
• Excellent communication and interpersonal skills.
• Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.
• Capacity to assume more…