Marketing Manager Regional Germany

Building the Future of Crypto

Our team is a world‑class group dedicated to unlocking the potential of crypto and blockchain technology.

The Regional Growth team focuses on expanding our client base, transaction volume, and revenue in core geographies. We drive local marketing strategy and execution while collaborating with product, pricing, funding, sales and global marketing to deliver a complete growth approach.

This role is accountable for growth in Germany and will push for optimal positioning and competitiveness versus local competitors. The objective is to differentiate the brand and product offering while encouraging prospective clients to choose our services for crypto, payments and investment needs.

We seek an experienced marketer with a proven track record in generating awareness and persuading clients in a competitive German market. The candidate should have leadership experience in rapid growth, be a spokesperson in their country, and possess the willingness to execute a multi‑channel strategy autonomously.

• Develop marketing strategies to increase market share in the region, collaborating with cross‑functional teams to execute plans.
• Acquire new users and improve performance across the customer lifecycle, including onboarding, trading, and growth across the product suite.
• Leverage global campaigns, creatives, content, and brand guidelines to localize for regional audiences.
• Create local‑first ideas that uniquely position the brand and persuade potential customers to act.
• Produce content, plan and manage events, enhance web pages, localize ads, manage local social media, represent the company in PR and interviews, and more. Versatility and autonomy are essential.
• Measure results; collaborate with data teams to evaluate performance and recommend adjustments for greater effectiveness.
• Additional duties and responsibilities as assigned.

• 7+ years in a marketing role where you autonomously developed strategies and delivered successful campaigns.
• A proven track record in growing new users in a highly competitive environment.
• Regional expertise (language, culture, etc.) and, optionally, additional country expertise.
• Advanced crypto knowledge, including product mechanisms, revenue models, and regional players.
• Experience with marketing in a regulated business, preferably in financial services.
• Strong knowledge of marketing analytics, including key ratios, performance metrics, attribution modeling, and A/B testing. Demonstrated use of analytical tools and Mar Tech.
• Creative thinking grounded in logic and data; the ability to support and persuade others of growth ideas.

Equal Opportunity Employer Statement

We consider qualified applicants with criminal histories for employment in a manner consistent with the San Francisco Fair Chance Ordinance.

KRANE is an equal opportunity employer. We do not tolerate discrimination or harassment of any kind based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as defined by federal, state or local laws.