Associate Marketing Manager, Email and Digital Channels

Description

Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you.

As Associate Marketing Manager, Email & Digital Channels
, you will serve as the primary owner of our email marketing channel for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving strategy, managing end-to-end execution, and optimizing performance across our email program. You will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences that align to key business priorities.

Beyond email, you will bring your digital fluency to bear across our broader channel mix, including social media, advertising, and web, serving as a knowledgeable resource and backup to ensure seamless execution and business continuity across the team.

If you are a strategic thinker, technically skilled executor, and data-informed communicator who excels at moving between big-picture channel strategy and precise, detail-oriented delivery, and you have a genuine passion for email and digital channels and the craft of getting them right, this role is for you.

• Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
• Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
• Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
• Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
• Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
• Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
• Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
• Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands‑on SFMC build capability to support efficient execution and team capacity
• Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness
• Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns
• Serve as the team’s pulse on what’s next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best‑in‑class

• Collaborate closely with channel owners across advertising, social media, and Mar Tech to build a deep understanding of each channel’s strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix
• Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content
• Support day‑to‑day administration of the Mar Tech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools

• Serve as the email channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for…