Director, U.S. Marketing Strategy, IgAN
Listed on 2026-07-20
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Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Marketing Management
This is what you will do:
The Director, U.S. Marketing Strategy, IgANwill be a key member of the U.S. commercial team and will play a critical role in translating brand strategy into integrated launch plans and execution for a newindicationin IgA Nephropathy (IgAN).
This role is accountable for driving execution of priority marketing initiatives and launch work streams, ensuring alignment across customer segments, and enabling successful launch readiness and in-market performance. The Director will partner closely with cross-functional and global teams to ensure coordinated, high-quality execution aligned to U.S. brand priorities.
You will be responsible for:Translating U.S. brand and launch strategy into integrated launch plans and execution,across customer segments
Driving execution of prioritized launch work streams aligned to brand strategy, including disease education, omnichannel programs, and field readiness
Operationalizing brand positioning, value proposition, and messaging platform across marketing programs and customer touchpoints
Executing omnichannel marketing initiatives across personal and non-personal channels to support disease awareness, diagnosis, patient identification, and treatment adoption
Supporting execution ofmarket shaping initiatives, including disease awareness, diagnostic pathway optimization, and stakeholder engagement to accelerateappropriate patient identification and treatment
Generating and applying insights from market research, analytics, and field feedback to refine execution and improve performance
Partnering with cross-functional teams (Medical, Market Access, Sales, Analytics, Patient Services, Regulatory, Legal, Compliance, and Global) to alignaroundstrategy and ensure coordinated execution
Supporting the Sr. Directorindevelopingbrand positioning,valuepropositionand evidence translation, ensuring clear and compelling communication across stakeholders
Defining, tracking, and reporting key performance metrics,identifyingoptimizationopportunitiesand driving continuous improvement
Leading development and execution of marketing programs and materials, ensuring high quality, compliance, and alignment with brand strategy
Managing agencies, budgets, and project timelines, ensuring efficient execution and strong operational discipline
Partnering with Sales and Training teams to support field readiness and effective execution at launch
Identifying and resolving executional risks, ensuringtimelydelivery of launch milestones
Driving a culture of collaboration, accountability, and execution excellence across internal and external partners
Bachelor’s degree in life sciences, business, or related field
8+years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing
Strong understanding of rare disease or specialty market dynamics, including patient journey, HCP decision-making, and access considerations
Proven ability to translate strategy into actionable, measurable marketing plans and deliver high-quality execution
Demonstrated success managing complex, cross-functional initiatives in a matrixed environment
Strong analytical capabilities and ability toleveragedata and insights tooptimizeperformance
Excellent communication, collaboration, and stakeholder management skills
Strong project management skills with ability to manage multiple priorities and timelines
Ability to engage effectively with scientific, clinical, and commercial stakeholders
Ability to travel asrequiredto support business needsup to ~30%
The duties of this role are generally conductedin an office environment. As is typical of an office-based role, employees must be able, with or without accommodation,to:use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
Advanced degree (MBA, PharmD, PhD, or MS)
Experience in nephrology, rare disease, or specialty therapeutics
Prior experience in launch strategy development and market shaping
Experience working across…
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