Demand Generation Manager, Events & ABM
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-07-20
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-20
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Manager, Marketing Strategy
Job Description & How to Apply Below
- Own the experiential events program: hosting strategic, small‑scale events like booked suites at NBA and MLB games, managing venue booking and execution.
- Oversee the demand engine behind the webinar program, including promotion, registration, and reporting with support from Product Marketing and Content Marketing.
- Run creative gifting campaigns that build mindshare and drive pipeline.
- Collaborate with the Outbound team on Account Based Marketing (ABM) for personalized outreach and campaigns based on intent signals.
- Flexibly shape role around standout strengths in SEO, paid ads, lifecycle marketing, or other areas.
- 3-5+ years in demand generation, growth marketing, event marketing, field marketing or B2B SaaS marketing, with a proven track record of contributing to pipeline.
- A creative, results-focused marketer who’s equally comfortable dreaming up a delightful gifting campaign as coordinating an invite-only hibachi dinner.
- Direct experience planning and executing events and/or webinars, owning the budget, timelines, and coordination end-to-end.
- An exceptionally organized communicator who can juggle multiple programs and stakeholders at once without missing a timeline or an email.
- A data-confident marketer who can analyze their own results and partner with Rev Ops to build the reports that show how their programs contribute to pipeline and revenue.
- Tech stack experience (nice to have, not required):
Hands‑on experience with Hub Spot, and working knowledge of intent platforms like Common Room. - A team player who makes others better through support and collaboration - someone energized by a low‑ego group that loves bouncing ideas around and solving problems together.
- demand generation
- growth marketing
- event marketing
- field marketing
- B2B SaaS marketing
- SEO
- paid ads
- lifecycle marketing
- event planning
- data analysis
- creative thinking
- results-focused
- organizational skills
- communication
- collaboration
- problem-solving
- time management
- multi-tasking
- team player
- adaptability
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