Marketing and Events Coordinator Job Boston area,Massachusetts USA,Marketing / Advertising / PR

Job Title:

Marketing and Events Coordinator

Business Unit:

Administration

Department:

Marketing/Development

Reports to:

Senior Director of Marketing and Philanthropy

FLSA:

Non-Exempt

Classification:

Regular Full-time (35 hours)

Grade:

Salary Range:

$50,000 - $60,000 (commensurate with experience)

SUMMARY OVERVIEW

Reporting to the Senior Director of Marketing and Philanthropy, the Marketing and Events Coordinator will be responsible for assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns. This role involves writing marketing communications, project management, administration, and events coordination. The ideal job candidate is deadline-driven, detail-oriented, and comfortable working both independently and in a team environment.

This individual must have the ability to multitask and exhibit strong writing and organizational skills. The successful candidate will also be expected to be adept in digital marketing, including social media, website management, and email marketing.

The candidate will use social media to create value for the agency's audience, improve our relationships with followers, and extend our brand's reach across multiple social platforms.

This individual also will be responsible for coordinating Boston Senior Home Care's community events, including promotional materials and event displays, as well as attending them as needed.

In addition, the candidate will be responsible for assisting the Director with planning and executing fundraising events and activities.

ESSENTIAL FUNCTIONS

Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.

Coordinate content email marketing campaigns, including copy, scheduling, and database management.

Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice.

Assist with developing and managing content and social media marketing programs, including blogs, a bi-monthly caregiver newsletter, CEO's weekly staff email update, website copy, promotional materials, advertising, etc.

Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.

Execute and monitor multiple tasks using highly tuned project management skills using technological tools for increased efficiency and productivity.

Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.

Create an editorial calendar for monthly newsletters, blogs, and social media content.

Perform data entry and mail merge, as well as preparing donor correspondence, as needed.

Assist the Director of Marketing and Philanthropy with providing website traffic analytics (Google), social media, and email marketing campaign performance stats for reports to the board (quarterly) and department heads (monthly).

Keep files well organized on shared drive and catalog marketing materials, agency photos, source files, etc.

Assist with preparing vendor invoices and processing them with the Fiscal Dept. for payment.

Manage and track opportunities to sponsor events by local agencies we support, including coordinating ads for program booklets, ensuring sponsorship payment, and organizing RSVPs.

Develop marketing collateral and assist with events management including:

Writing a bi-monthly newsletter and developing an annual editorial calendar.

Bi-monthly blogs and web copy.

Presentations.

Selecting, ordering, and managing inventory of event giveaways.

Database management.

Flyers and brochures (i.e., layout, photo selection, printing, and translation).

Website (content development, ability to use Word Press and learn new apps/plugins).

Write annual reports and marketing reports.

Organize and run outreach meetings and track progress using Excel or project management tools.

Collaborate with and assist fundraising/special event staff on the agency's annual fundraising event.

COMPETENCIES

Demonstrated ability to work on multiple projects simultaneously and accommodate changing priorities.
Detail-oriented with exceptional communication, critical thinking, and project management skills.
High level of proficiency in Microsoft Office applications including PowerPoint, Word, Teams, Excel, and Outlook.
Working knowledge of graphic design (i.e., Canva) and CMS platforms (i.e., Constant Contact and Word Press) or be willing to learn these applications.
Experience working with AI programs for improved productivity (i.e., Claude, ChatGPT, etc.).

Experience working with social media management software, such as Hootsuite.
Demonstrated ability to use project management software, such as Monday’s, or willingness to learn the software.

SUPERVISORY RESPONSIBILITY

This position has no supervisory responsibilities.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers,…