Geo Marketing Manager - Boston

Geo Marketing Manager – Boston Cooley is seeking a Geo Marketing Manager to join the Marketing and Client Development team.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy.

It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
• Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
• Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
• Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
• Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
• Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
• Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.
• Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
• Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
• Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.
• Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
• Serve as direct supervisor and mentor to direct reports, providing day-to-day supervision, ensuring compliance with assigned work hours, reviewing time logs/time off requests, and supporting professional development.
• Participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events in collaboration with immediate supervisor and central HR.
• Perform all other duties as assigned or required.

• 5+ years applicable experience in marketing or business development, preferably with an emphasis on strategy, transformation, or growth functions.
• Professional services industry experience and/or B2B marketing experience.
• Experience working with local business organizations for brand and relationship opportunities.
• Experience with Ticket Manager and CRM.
• After orientation at Cooley LLP, proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours and to travel as required.
• Preferred qualifications:
  
  Bachelor’s degree, supervisory experience, prior legal industry or professional services experience.

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proa…