Kids and Preschool Go to Market Senior Manager

## Kids and Preschool Go to Market Senior Manager Apply locations:
Boston Hub:
Copenhagen Hub - Løvstrædetime type:
Full time posted on:
Posted Todayjob requisition :

** Job Description
**** Drive Impactful Campaigns:
Connect and Grow the LEGO Group's Kids and Preschool Audience!
** The LEGO Group mission is to inspire and develop the builders of tomorrow — and that journey includes prioritizing play, at all ages. As the
** Kids and Preschool Go to Market (GTM) Senior Manager**, you will play an important role in delivering impactful marketing campaigns that connect to our Preschool and Kids audiences while boosting integration with the Membership & Personalization team.
*
* Core Responsibilities:

**** Kids and Preschool Campaign Implementation
*** Lead the implementation of Kids and Preschool audience go-to-market campaigns across global channels, working closely with the Head of Kids GTM, Head of Preschool GTM and GTM Senior Managers to ensure campaigns are engaging, insightful and impactful.
* Implement detailed OESP marketing activation plans for designated Kids and Preschool product lines, ensuring consistency across brand, digital and retail touchpoints.
* Translate campaign strategies into clear activation plans, ensuring campaigns connect effectively with kids and their parents/guardians across the full consumer and shopper journey.
** LEGO Insiders Integration
*** Ensure the LEGO Insiders program is integrated as a key audience and value layer within Kids (0-12) go-to-market campaigns.
* Represent prioritized LEGO Insiders member segments and strategic audiences within campaign briefs, GTM playbooks, and activation plans.
* Discover opportunities to integrate membership benefits, rewards, and enriching member experiences into Kids campaigns to boost engagement and foster loyalty.
* Champion the voice of the LEGO Insiders member within campaign planning to ensure campaigns reflect member motivations and behaviors, specifically for families and children.
** Cross-Team Integration
*** Act as a key connection point between the Integrated Marketing team and the Membership & Personalization teams to ensure alignment on audience strategies and campaign planning.
* Partner closely with the Senior Manager, Membership Campaigns to align Kids and Preschool campaign timelines with the LEGO Insiders marketing calendar and integrate relevant family-oriented moments where appropriate.
* Ensure campaign plans leverage membership value propositions while avoiding duplication with membership-led marketing initiatives.
** Shopper & Retail Activation
*** Lead or support the implementation of Kids and Preschool shopper marketing plans by coordinating deliverables and ensuring market teams receive clear and consistent shopper toolkits and campaign assets.
* Work closely with trade and shopper partners to ensure alignment between brand messaging and retail activation, integrating membership value where relevant across the shopper journey.
* Coordinate omnichannel activation elements to ensure campaigns are consistent across consumer and retail environments.
** Insights & Performance
*** Leverage insights from consumer research, LEGO Insiders member behavior and campaign performance to uncover opportunities for enhancing message relevance and increasing marketing impact among kids and their families.
* Support campaign performance tracking by collecting KPIs, monitoring market activation quality, and identifying opportunities for optimization.
* Apply knowledge of marketing channels and audience insights to inform campaign execution and continuous improvement.
** Cross-Functional Collaboration
*** Maintain strong partnership with Product Marketing Development (PMD) to ensure go-to-market strategies reflect upstream franchise strategies and align with Kids and Preschool audiences priorities.
* Coordinate with Business Units (BUs) on future franchise selling-in, ensuring consistent campaign narratives and alignment with Kids audience priorities and membership opportunities.
* Operate under the guidance of the Head of Kids GTM and Head of Preschool GTM
* Ensure the needs, motivations and behaviors of LEGO Insiders members are reflected in…