Senior Manager, HCP Marketing, ICLUSIG

Senior Manager, HCP Marketing, ICLUSIG Role Summary

The ICLUSIG Senior Manager, HCP Marketing, will help shape, activate, and pull through ICLUSIG HCP promotional strategy across key customer segments, priority accounts, field execution, and cross-functional partners. This role is anchored in ICLUSIG, with broader responsibility for developing scalable content, insights, activation models, and ways of working that strengthen commercial execution across the hematology-oncology marketing organization.

Success in this role will be reflected in more differentiated HCP engagement, stronger priority-account activation, and insight-driven promotional approaches that improve the speed, quality, and consistency of commercial execution.

• Shape and activate ICLUSIG HCP promotional strategy across priority customer segments, disease states, accounts, and field execution moments.
• Develop strategic activation plans, content approaches, and field-ready resources that translate brand priorities into clear commercial action.
• Partner with brand, field, medical, and cross-functional stakeholders to curate clear, compelling, and compliant key messages that resonate across priority customer segments, accounts, and execution channels.
• Translate customer, field, account, and business insights into practical recommendations that strengthen promotional strategy and execution.
• Build scalable activation frameworks, account playbooks, feedback loops, and other tools that improve consistency, speed, and execution quality.
• Leverage digital, AI, and content-creation capabilities to develop efficient, scalable, and compliant approaches to HCP engagement.
• Collaborate across HCP Marketing, Omnichannel, Field Strategic Engagement, Sales, Training, Medical, Market Access, Analytics, Legal/Regulatory/Compliance, internal brand partners, and Global teams.
• Support priority-account activation by connecting messaging, customer insights, data, tools, field needs, and execution plans.
• Partner with Global and internal brand teams to adapt relevant insights, assets, and strategies for effective U.S. commercial execution.
• Identify opportunities to apply ICLUSIG learnings, content models, and activation capabilities to broader hematology or enterprise commercial priorities.
• Establish feedback loops to assess performance, identify gaps, and refine activation priorities over time.

• Strong understanding of HCP marketing, promotional strategy, and commercial execution within a complex and regulated environment.
• Ability to move from strategy to execution-translating customer insights and brand priorities into messaging frameworks, content, resources, and activation plans.
• Demonstrated ability to partner across functions to develop, refine, and curate impactful key messages for distinct customer, account, and channel needs.
• Strong digital fluency, including experience with AI-enabled content development, digital asset creation, and modern approaches that improve speed, quality, and efficiency.
• Experience working across brand teams, Global partners, and matrixed cross-functional stakeholders.
• Strong strategic thinking, communication, and project‑leadership skills.
• Ability to simplify complex information into practical tools, content, and execution guidance for internal and field‑facing audiences.
• Comfort influencing without formal authority and aligning diverse stakeholders around shared priorities.
• Strong business judgment and the ability to balance strategic ambition, customer relevance, and compliant execution.

• Bachelor's degree required; degree in Marketing, Business Administration, Biology, Life Sciences, or a related field preferred.
• 6+ years of progressively responsible marketing, commercial strategy, customer engagement, or related experience; 3+ years of U.S. pharmaceutical, biotechnology, specialty healthcare, or other regulated commercial experience strongly preferred.
• Demonstrated experience translating brand strategy, customer insights, and business priorities into HCP messaging, promotional content, field‑facing tools, and activation plans.
• Experience developing and executing promotional…