Director, U.S. HCP Marketing Strategy, Rare Hematology

This is what you will do:

As part of theHematologyand

Nephrology(Hem/Neph)
U.S.commercial team, the Director, U.S.HCPMarketing

Strategy,HSCT-TMA will report to the marketing leadaHUS/TMAand partners with the US cross-functional and global teams to driveHSCT-TMAstrategiesand tactics.

This is a unique opportunity to supportalaunchwith a major impact on the successofour leading Alexion productin a newindication.

Thisindividualwill play acriticalrole infinalizingthe launch plan andidentifyingcritical launch success factors and developing and executingtactics and programs for market shaping and launch success.

• Leading the US commercial launch preparation and executionfora new TMAindication, including identification ofpriorities,definition and execution ofHCP strategies with the support ofa senior manager

• Lead the creation and executionofbrandplans, including disease education and HCP initiatives.

• Creating andexecutingHCPtactics, inclusive of personal and non-personal disease education and product promotion

• Developing commercial insights generation planssuch as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plansfor HSCT-TMA

• Working collaboratively across US commercial team, with close collaboration with Patientmarketing directoraHUS/TMAand AD digital marketingaHUS/TMA,as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance tosupportflawless execution of launch planning for HSCT-TMA

• Refinelaunchbrand value proposition and message platform for the US,in partnership with global marketing, medical, HEOR, patient advocacy and market access

• Developinglaunch strategy and execution plan across personal and non-personal channel for HCPs

• Partner closely with sales leadership,TLL leadership and training to ensure alignment and flawless execution

• Develop strategic partnerships with key opinion leaders, and specialty centers.

• Foster an innovative and patient-centric culture throughout launch activities.

• Managingbrand AOR and other agencies as well as launch budget,providing regular updates to executive leadership.

• Monitor and evaluate launch performance metrics, adaptingHCPtactics and strategy as needed.

• Ensure compliance with all relevant regulations and internal policies in promotional activities.

• Bachelor’s degree in life sciences, business, or related field required

• 8+years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing.

• Strong understanding ofUScommercialization strategies, market access challenges, and patient/carepathwayin rare diseases.

• Previous experience preparing and executing alaunch in the U.S. is required

• Excellent interpersonal skills withdemonstratedtrack recordand ability to drive results as an effective team member and cross-functional leader.

• Mustdemonstratean energy, enthusiasm and passion which brings a positive approach to all challenges and team

• Strong project management,collaboration, relationship building / networking skills

• Ability toengage in scientific discussions withKOLsfor commercial purposes

• Ability to work effectively in a matrixed, cross-functional environment.

• High sense of ethics and responsibility

• Ability to travel asrequiredto meet business needs, up to ~30%

• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation,to:use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

• Advanced degree (MBA, MSc, PharmD, etc.)

• Prior experience at Director level in Marketing.

• Prior experience in Hematology,Transplantation or Immunology

• Prior experience working with multi-disciplinarycare teams,influencing clinical protocoldevelopmentand navigating hospital in-patient dynamics

The annual base pay for this position ranges from $  -  Annual USD
. Base pay offered may vary…