Senior Manager, US Marketing, Rare Hematology

This Is What You Will Do

The Senior Manager, US Marketing, Hematology is a key position within the US Rare Hematology & Nephrology Marketing Teams. This role provides a unique opportunity to support both established products and late-stage pipeline indications, playing a key role in the execution of tactics for HCP and patient marketing initiatives and promotional activities. The incumbent will be entrusted with the responsibility to innovate and lead, ensuring executional excellence of both personal and non-personal promotional tactics.

Responsibilities will encompass traditional marketing and peer-to-peer activities, congress presence, planning of launch and Plan of Action (POA) meetings, and supporting marketing operations.

The Senior Manager, US Marketing, Hematology is a key position within the US Rare Hematology & Nephrology Marketing Teams. This role provides a unique opportunity to support both established products and late-stage pipeline indications, playing a key role in the execution of tactics for HCP and patient marketing initiatives and promotional activities. The incumbent will be entrusted with the responsibility to innovate and lead, ensuring executional excellence of both personal and non-personal promotional tactics.

Responsibilities will encompass traditional marketing and peer-to-peer activities, congress presence, planning of launch and Plan of Action (POA) meetings, and supporting marketing operations.

• Supporting the execution of the US Rare Hematology commercial strategy
• Development and implementation of unbranded and branded tactics in collaboration with internal teams, creating engaging and impactful promotional materials that align with strategic objectives and ensure optimized market development prior to and after launch
• Leading congress planning
• Amplifying peer-to-peer messages through multichannel engagement tactics
• Contributing to tactical plan development of established products and launch assets
• Managing project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
• Leading the development of training materials to support the field organization for launch; plan and coordinate communications for roll-out
• Overseeing field force resource guide and track utilization of field force resources in inventory
• Collaborating extensively with marketing, field teams, training department, and other functions to ensure we are achieving key milestones and targets and uncovering needs/trends
• Tracking and monitoring key performance indicators for both personal and non-personal promotion
• Staying informed on competitive and industry trends to identify new growth opportunities proactively
• Managing external agency partners, including management of associated project budgets and forecasts/accruals
• Collaborating with Procurement and Legal to process and submit contractual documents (e.g. scopes of work; consultant contracts) efficiently
• Partnering closely with finance to oversee budget and accrual tracking

• Bachelor’s degree required (science or business field preferred)
• 3+ years of progressive experience in marketing and/or relevant commercial experience in biotech/pharma (e..g agency or consulting); minimum of 1 year marketing drugs in the US
• Strong project management, communication, and organizational skills
• Capability to manage multiple projects concurrently, ensuring timely completion and adherence to budget while prioritizing requirements
• Demonstrated cross-functional collaboration and proven ability to influence without authority
• Experience in managing external agencies or vendors along with responsibility for budget management
• Understanding of the Legal and Regulatory environment in pharmaceutical promotion, including Medical/Legal/Regulatory Review Committee process
• Ability to work independently and under pressure in a fast-paced

environment, prioritizing work to achieve positive results

• Ability to travel up to 20% of time
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able,…