Business Development and Marketing Manager

Summary

A leading national law firms Marketing & Business Development Department is seeking a strategic, business-minded and collaborative Business Development & Marketing Manager to support the firms market-leading transactional practices, including Private Equity, Mergers & Acquisitions, Venture Capital and related Corporate practices. This highly visible role serves as a trusted advisor to practice leadership and shareholders, developing and executing marketing, business development and client growth strategies that enhance the firms market position, deepen client relationships and drive revenue opportunities.

The Manager combines deep legal and industry knowledge with a strong sense of business acumen and exceptional communication and project management skills to successfully identify and drive high-value opportunities.

Senior Department Marketing Manager

• Advise Practice Group Leaders and Shareholders on growth opportunities, market positioning, competitive differentiation and client development strategies, both independently and in partnership with the Senior Department Marketing Manager.
• Identify opportunities to expand existing client relationships through cross-selling and interdisciplinary collaboration.
• Support Shareholders in the development of individual business development plans.
• Support strategic planning initiatives and practice retreats.
• Facilitate strategic discussions with Practice Group Leaders to ensure investments are in support of and aligned with practice priorities.
• Lead RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
• Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets and Corporate clients, translating insights into opportunities.
• Analyze competitor activity, league tables, market share, deal trends and lateral movements to assess our market position and that of our competition.
• Ensure practice-specific marketing and external content is compelling, accurate and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
• Lead the development, execution and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations and client communications, etc.)
• Assist with practice-specific sponsor ships, including identifying client engagement opportunities and supporting targeted follow-up opportunities.
• Collaborate with the firms PR team to advance profile-raising efforts within the market.
• In collaboration with the communications team, support the strategy and execution of internal and external communications.
• Lead strategic pursuit of external survey, directory, award and ranking submissions.
• Oversee the collection and organization of representative matters, deal experience, and credentials supporting transactional practices, using the firms Foundation database.
• Monitor the use and updating of client contacts/client team activity information within the Inter Action software system.
• Other duties as assigned.

• 7-10 years or more of relevant work experience in Legal (Am Law preferred) or other Professional Services industry
• Legal marketing experience supporting Private Equity, M&A, Venture Capital, Securities, or Corporate transactional practices strongly preferred.
• Experience developing and implementing practice-level business development strategies that support revenue growth.
• Exceptional executive presence and the ability to partner successfully with senior stakeholders.
• Strong financial and business acumen with the ability to interpret market, competitive and client data.
• Proven leadership managing and collaborating on high-impact initiatives across multiple stakeholder groups.
• Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Highly organized, analytical and results-oriented professional with excellent project management and problem-solving skills, sound judgment and a collaborative, client-service-focused approach, demonstrating accountability, adaptability, innovation and commitment to operational excellence.
• Demonstrated client service excellence.

$-$ annually, plus bonus

Full-time, Onsite