GTM & Content Activation Lead

Job Description

GTM & Content Activation Lead (Associate Director)

The GTM & Content Activation Lead (Associate Director): is a hands-on capability leader responsible for activating and scaling global/enterprise content platforms, standards, and ways of working: to enable USBU & OBU marketing and medical content needs: — including content creation enablement, faster and more consistent review practices, and guidelines that support content lifecycle transformation: (intake → creation → review/approval → storage → reuse → activation → measurement).

This role drives adoption through strong cross-functional partnership with marketing, medical, agencies, enterprise platform teams, and delivery partners—ensuring content is compliant, reusable, orchestration-ready, and measurable:.

• Acts as the activation and adoption lead: for content platforms and lifecycle practices—turning product strategy and standards into repeatable execution across brands and functions.
• Leads cross-functional alignment across marketing, medical, agencies, global DD&T/platform teams, and delivery partners: to drive consistent adoption and measurable improvement.
• Operates as a “player/coach” who can run working sessions, create enablement assets, establish readiness criteria, and drive continuous improvement.

• Content Platform Activation (US) : Drive practical activation of global/enterprise content platforms and capabilities (platform enablement, playbooks, adoption support, reusable execution patterns) for USBU & OBU teams and partners.
• Faster, Fit-for-Purpose Review Enablement : Enable consistent review practices and readiness discipline that reduce cycle time and rework while maintaining compliance and auditability across regulated content workflows.
• Stakeholder-to-Delivery Conduit : Serve as the day-to-day conduit between brand/content stakeholders, medical stakeholders, agencies, and delivery partners—ensuring requirements are clear, dependencies are surfaced early, and delivery is not delayed by preventable readiness gaps.
• Governance Operationalization : Turn content governance decisions and standards into usable tools (templates, checklists, metadata/tagging guides, process SOPs) and drive adherence through enablement and remediation.
• Cross-Capability Integration : Ensure content activation aligns with omnichannel needs (orchestration readiness, channel formatting, metadata/tagging prerequisites, and measurement enablement) via coordination with Mar Tech, Omnichannel, and Digital Platforms counterparts.
• Continuous Improvement & KPI Impact : Track and improve KPIs tied to adoption and execution outcomes (cycle time, first-pass quality, reuse, tagging compliance, readiness defects).

Marketing and brand/content teams; medical content stakeholders;
Medical/Regulatory/Legal partners involved in review; agencies/AORs; delivery partners;
Global DD&T / enterprise platform teams;
Mar Tech and Omnichannel leads; analytics enablement partners.

8–12+ years in content operations, content platform enablement, marketing operations, or digital capability adoption in regulated environments; demonstrated strategy-to-activation execution (enablement, playbooks, governance operationalization); strong cross-functional facilitation and change leadership.

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

Boston, MA

$ - $

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

The actual base salary offered will be…