Senior Marketing Manager, Tax & Private Client

Build your big career with the firm that does Big Law, Better. McDermott Will & Schulte is a leading global law firm that brings together more than 1,700+ lawyers and 1,400 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work.

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

• A firm where everyone belongs:
  Our award-winning culture prioritizes warmth and authenticity - we encourage you to be yourself!
• Enthusiasm for all perspectives:
  We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
• Support to feel your best and do your best:
  Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
• Real rewards for real work:
  We offer generous compensation packages that recognize hard work and excellence.

The Senior Marketing Manager, Tax & Private Client, drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte's market presence and generate new business opportunities. This position combines strategic insights with hands‑on execution, drives integrated campaigns that enhance visibility, supports client engagement, and strengthens the firm’s competitive position. The Senior Marketing Manager partners closely with Marketing leadership, Tax & Private Client business teams, and cross‑functional marketing, communications, and business development teams to achieve goals.

• Collaborate with lawyers, business development, and cross‑functional marketing and communications teams to design and deliver client‑centric marketing campaigns aligned with market opportunities and firm priorities
• Lead integrated marketing campaigns from strategy through execution, using data‑driven insights to monitor and optimize performance across channels
  
  Collaborate across practice groups to identify opportunities where Tax & Private Client capabilities align with broader client needs, developing cross‑practice marketing initiatives that support cross‑selling and business growth
• Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.
• Manage multi‑channel marketing tactics (events, webinars, thought leadership, website, social, email) to elevate visibility and nurture leads
• Integrate events, sponsor ships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
• Oversee the marketing aspects of new lawyer onboarding and integration
• Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, and others
• Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
• Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths
• Drive account‑based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion
• Mentor and manage a high‑performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency

• At least ten (10) years of experience in B2B marketing
• Bachelor’s degree in marketing, business administration, or a related field
• Demonstrated mastery of full‑funnel,…