Field Marketing Manager (m​/f​/d) – North America

About the Role

xSuite is growing its North America presence and is looking for a hands‑on Field Marketing Manager to own end‑to‑end event and community marketing for the region. You’ll drive our webinar and event calendar from first concept to post‑event follow‑up, be the face of xSuite within the industry communities and partner ecosystems that matter to our SAP‑focused buyers, and act as the connective tissue between global HQ marketing and local execution in North America.

You’ll join a young, dynamic team — both the Global Marketing team and a US team built around a driven BDR, strong AEs, and seasoned GTM leadership.

• Events & Webinars, End-to‑End
  :
  Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post‑event follow‑up/reporting.
• Industry Communities & External Stakeholders
  :
  Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP‑driven finance and procurement audiences.
• Pipeline Generation & Sales Impact
  :
  Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities.
• Customer Contact & Case Studies
  :
  Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility.
• Lead Processing in Hub Spot
  :
  Own lead capture, routing, and follow‑up workflows in Hub Spot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team.
• Budget Co‑Ownership
  :
  Shape and manage the regional marketing budget to maximize impact, with co‑ownership in driving overall marketing strategy for North America.
• HQ–Local Bridge
  :
  Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa.
• Message Localization
  :
  Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences.
• Hands‑On Delivery
  :
  This is a builder role, not a strategist‑only seat — you’ll be running the logistics as much as setting the plan.

• Experience working hand‑in‑hand with software sales teams, with a strong understanding of pipeline generation, lead conversion, and sales enablement.
• Proven experience organizing B2B events and webinars end‑to‑end (not just supporting them.
• Working knowledge of Hub Spot for lead management, campaign tracking, and reporting.
• Experience managing relationships with industry communities, associations, or external partner/stakeholder networks.
• Comfort engaging directly with customers and turning those relationships into case studies and proof points.
• Comfort operating as a bridge between global and local teams, translating central strategy into regional action.
• A growth mindset: comfortable in a scaling organization, willing to build processes where none exist yet.
• Hands‑on mentality: equally comfortable planning a strategy and stuffing swag bags.
• Willingness to travel frequently, including bi‑yearly HQ visits and Boston office team events.

• Dynamic, growing international team.
• Bi‑yearly HQ visits in Europe.
• Attractive compensation.
• Real ownership: you shape how North America event and field marketing is run, including budget and strategy, not just execute a playbook.
• Comprehensive benefits:
  Medical, Dental, Vision, and Short‑ and Long‑Term Disability coverage.
• 401(k) with employer matching.
• Unlimited Paid Time Off within reason.
• Dog‑friendly office.