Communications Specialist

Official website of the Commonwealth of Massachusetts

Executive Office of Aging & Independence (AGE) seeks a talented and creative Communications Specialist to join the Executive Administration & Communications Team. This role is vital part of the Communications function within the Executive Office of Aging and Independence. The Communications Specialist reports directly to the Chief of Staff and Communications Officer and provides support in a variety of communications functions such as media relations, content creation, social media, website accessibility and other related tasks.

The Communications Specialist serves as the primary point of contact for media inquiries and coordinates with program staff to develop accurate, mission‑aligned responses. The Communications Specialist is a trusted partner with senior leadership in creating talking points, remarks, and other materials for public appearances and speaking engagements. The role designs all external‑facing materials for the agency and ensures compliance with accessibility standards for the Commonwealth.

Media Relations

• Collaborate with Executive Office of Health and Human Services (EOHHS) communications team to obtain necessary approvals.
• Build and maintain relationships with reporters; proactively pitch positive stories and agency initiatives.
• Draft, edit, and distribute press releases and media statements.

Content Development and Editorial Oversight

• Write, edit, and proofread a wide range of agency materials, including reports, presentations, and external communications.
• Ensure consistency in messaging, tone, and branding across all communications.

Design and Brand Management

• Design external‑facing materials, including flyers, social media graphics, and annual reports.
• Review and provide feedback on staff presentations and materials to ensure alignment with agency branding and communication standards.
• Offer guidance and support to staff on design best practices.

Social Media Management

• Manage the agency’s social media accounts (Facebook, X, Linked In), including content creation, scheduling, and performance monitoring.
• Develop engaging posts and visual content to promote agency initiatives and announcements.

Newsletter Management & Website Management

• Collect content from internal and external partners and produce a bi‑monthly network newsletter using Constant Contact.
• Update and maintain agency content on Mass.gov, ensuring accuracy, clarity, and accessibility.

Accessibility and Campaign Support

• Support the Chief Communications Officer’s digital accessibility compliance efforts across communications materials and platforms.
• Assist with planning and execution of paid marketing and public awareness campaigns.

• Knowledge of the principles and practices of human resource management including behavioral techniques, planning, forecasting, organizational development, etc.
• Knowledge of work simplification methods.
• Knowledge of the methods used in the preparation of charts, graphs and tables.
• Ability to understand, explain and apply the laws, rules, regulations, policies, procedures governing assigned unit activities.
• Ability to analyze and determine applicability of data, draw conclusions and make appropriate recommendations.
• Ability to gather information by examining records and documents and by questioning individuals.
• Ability to assemble items of information according to established procedures.
• Ability to determine proper format and procedure for assembling items of information.
• Ability to give written and oral instructions in a precise, understandable manner.
• Ability to communicate effectively in oral expression.
• Ability to supervise, including planning and assigning work, controlling work through reviews and/or evaluations, determining training needs, motivating subordinates, determining disciplinary action, and recommending or initiating action.

• Knowledge of the laws, rules, regulations, policies, procedures, specifications, standards and guidelines governing assigned unit activities.
• Knowledge of AGE's organizational structure and functions including…