Sr Copywriter, Social Media Creative

Job Description

Are you ready to shape the future of play through storytelling? As a Sr. Social Media Creative, you'll craft the words and narratives that bring LEGO campaigns to life for millions of fans across the globe. If you're passionate about ideas, social media, and innovative storytelling, this is your chance to make a lasting impact!

As the Sr. Social Media Creative at Our LEGO Agency (OLA), you will play an important role within the LEGO in-house agency US creative team, combining hands‑on creative thinking and helping us to expand our social first ideas.

• Work on the identity of social campaigns through impactful, on‑brand copywriting.
• Work with writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
• Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
• Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
• Work with project teams to create great conceptual work.
• Drive creative excellence, and impact on business, by creating, adapting and making work on global and local creative platforms and innovation and social media campaigns for the LEGO® Brand.
• Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices
• Work and collaborate in direct campaigns at franchise level across the OESP ecosystem
• Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives
• Help the development of ideas from concept to playbook to final execution
• Be part of production of campaigns and approves vendors + final assets

Our LEGO Agency (OLA) is an organization that focuses on delivering best‑in‑class campaigns, insight driven & fit for purpose solutions across the LEGO group.

• Strong portfolio that demonstrates conceptual thinking, social media, storytelling craft, and versatility across channels integrated campaigns.
• Mid-level experience writing and leading messaging for global campaigns, from headlines to scripts to social‑first concepting.
• Experience at advertising agencies or other creative companies.
• Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.
• A proven track‑record of delivering influential and creative solutions.
• Ability to lead and craft conceptual advertising executions from brief to production.
• Strong presentation skills, with the ability to engage and inspire senior partners.
• Proven capability to thrive in a fast‑paced environment while managing multiple projects.
• Collaborative spirit, with the ability to lead teams effectively.
• Strong prioritization skills, a curiosity for learning and a growth mindset.

• This Lead Professional position will be based at 1001 Boylston St. in Boston, MA.
• Our workplace enables our LEGO Group colleagues to be and do their best roducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance is offered for this position.

The salary for this position has a range of $75,436.00 - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Here are some of what to expect:

• Family Care Leave
  - We offer enhanced paid leave options for those important times.
• Insurances
  - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing
  - We want you to be your best self, so…