Social Media and Commerce Manager

Responsibilities

• Own and execute a Tik Tok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
• Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
• Use Tik Tok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
• Identify acquisition opportunities through hashtags, sound trends, and Tik Tok SEO to get in front of new audiences.
• Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative.
• Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
• Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
• Recruit and manage Tik Tok affiliate creators to expand reach and acquire new customers through trusted voices.
• Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.

• 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
• Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
• Hands‑on experience with Tik Tok Shop, Reels shopping, or affiliate‑driven content campaigns.
• Strong video editing skills (Cap Cut, Adobe Suite, or equivalent).
• Comfortable working in a fast-moving, test‑and‑learn environment.

Demonstrates expertise in developing and executing content strategies on Tik Tok and Instagram to drive customer acquisition and engagement. Proficient in video editing and analytics to optimize performance and enhance conversion rates.

• Cap Cut
• Adobe Suite
• Tik Tok Shop
• Spark Ads
• Analytics Tools