Corporate Traveler - Manager, Growth and Demand Generation - Boston, MA

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Job no: 532008
Brand: Corporate Traveler (US)
Work type: Full time
Location: Massachusetts
Categories: Marketing and Communication

A world where tech and people work collectively to make corporate travel simpler, faster and easier.

Corporate Traveler is one of Flight Centre Travel Group’s (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision‑makers, travelers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family.

For decades, we’ve been helping go‑getter businesses grow through travel.

Corporate Traveler has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG’s corporate travel division. Award winning, forward thinking and fun to work for – this is a business for people who love travel, are team players and customer service oriented.

• Lead the development and execution of scalable B2B demand generation strategies aligned to business and revenue objectives.
• Provide strategic guidance to regional and brand marketing teams on campaign planning, execution, and channel activation.
• Design and manage end-to-end digital campaigns across paid search, social media, programmatic advertising, email marketing, and websites.
• Drive MQL and SQL generation, pipeline growth, campaign ROI, and overall marketing performance.
• Oversee paid media programs including Google Ads, Linked In, Search, Programmatic, and retargeting initiatives.
• Lead campaign testing, optimization, and performance improvement through data-driven decision making.
• Partner with digital experience teams to improve website conversion journeys and digital engagement.
• Lead conversion rate optimization (CRO) initiatives using A/B testing, behavioral analytics, and personalization strategies.
• Develop and scale lead nurture and marketing automation programs that accelerate buyer journeys.
• Collaborate with sales and marketing stakeholders to establish lead scoring, lifecycle management, and campaign handoff processes.
• Own pipeline reporting, performance dashboards, attribution frameworks, and ROI measurement.
• Guide SEO and organic demand generation strategies in partnership with content and SEO teams.
• Support organic social media strategies that enhance audience engagement, targeting, and brand credibility.
• Act as a growth and demand generation center of excellence, sharing best practices, frameworks, and performance benchmarks.
• Lead, coach, and develop digital marketing specialists across automation, paid media, and digital execution functions.
• Foster collaboration across global teams, brands, and markets to ensure consistency and localization of campaigns.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

• 10+ years of experience in demand generation and/or digital marketing within B2B services or hybrid technology-service organizations.
• 5+ years of leadership experience in marketing, ideally within a shared services or multi‑brand environment.
• Deep understanding of B2B buyer journeys, lifecycle marketing, lead scoring, and sales alignment.
• Demonstrated experience across paid digital channels, marketing automation, lead nurturing, SEO, CRO, and analytics platforms.
• Strong experience managing and reporting on marketing‑attributed pipeline, revenue impact, and ROI.
• Proven ability to work effectively across global teams, regions,…