Director, U.S. HCP Marketing Strategy, HSCT-TMA

Responsibilities

• Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager.
• Leading the creation and execution of brand plans, including disease education and HCP initiatives.
• Creating and executing HCP tactics, inclusive of personal and non-personal disease education and product promotion.
• Developing commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross‑functional teams on KOL engagement plans for HSCT‑TMA.
• Working collaboratively across the US commercial team with close collaboration with Patient Marketing Director, AD Digital Marketing, and key cross‑functional partners such as the global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT‑TMA.
• Refining launch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access.
• Developing launch strategy and execution plan across personal and non‑personal channels for HCPs.
• Partnering closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution.
• Developing strategic partnerships with key opinion leaders and specialty centers.
• Fostering an innovative and patient‑centric culture throughout launch activities.
• Managing brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership.
• Monitoring and evaluating launch performance metrics, adapting HCP tactics and strategy as needed.
• Ensuring compliance with all relevant regulations and internal policies in promotional activities.

• Bachelor’s degree in life sciences, business, or a related field.
• Eight or more years of experience in biotech or pharma, with at least three years in rare disease or specialty marketing.
• Strong understanding of US commercialization strategies, market access challenges, and patient/care pathway in rare diseases.
• Prior experience preparing and executing a launch in the US.
• Excellent interpersonal skills with a demonstrated track record and ability to drive results as an effective team member and cross‑functional leader.
• Energy, enthusiasm, and passion that bring a positive approach to all challenges and the team.
• Strong project management, collaboration, relationship building, and networking skills.
• Ability to engage in scientific discussions with KOLs for commercial purposes.
• Ability to work effectively in a matrixed, cross‑functional environment.
• High sense of ethics and responsibility.
• Ability to travel as required to meet business needs, up to 30%.
• The duties of this role are generally conducted in an office environment. Employees must be able to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non‑linear thought, analysis, and dialogue; collaborate with others; and maintain general availability during standard business hours.

• Advanced degree (MBA, MSc, PharmD, etc.).
• Prior experience at Director level in Marketing.
• Prior experience in Hematology, Transplantation or Immunology.
• Prior experience working with multi‑disciplinary care teams, influencing clinical protocol development and navigating hospital in‑patient dynamics.

The annual base pay for this position ranges from $ -  Annual USD
. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, our positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program. Benefits offered include a qualified retirement program (401(k) plan); paid vacation and holidays; paid leaves; and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.

Additional details of participation in these benefit plans…