Marketing, SVP​/SMD

Overview As the Head of Marketing at State Street Investment Management you will lead a global marketing organization, reporting to the firm’s Global Chief Marketing Officer. You will be responsible for setting and executing the marketing strategy for the global investment management business, the 4th largest asset manager in the world, across institutional, intermediary, and retail audiences, with a focus on strengthening brand resonance, and driving integrated marketing programs that support AUM growth and deepening client and partner  this leadership role you will be responsible for translating business priorities into coordinated marketing strategies that reinforce State Street Investment Management’s position as a leading global asset manager and ensure alignment across investment, distribution, and corporate partners.

You will be accountable for all aspects of marketing strategy and execution across the Investment Management business. While directly leading the commercial and regional marketing teams, you will partner closely with marketing centers of excellence to deliver best in class marketing programming.

This role will be a member of the Investment Management Executive Management Group and the Global Marketing Leadership Team.

Executive Leadership Impact The Head of Marketing at State Street Investment Management serves as a senior advisor to global Investments leadership partnering closely with Investment, Distribution, Product, and Corporate leadership teams to align marketing strategy with commercial priorities and client needs.

You will be responsible for shaping how marketing contributes to client acquisition, retention, brand differentiation, and long-term asset growth, while strengthening the firm’s positioning across global markets and client segments. The Head of Marketing at State Street Investment Management plays a key role in engaging with fund boards, building trust and alignment around marketing strategy, use of fund assets, fiduciary obligations and regulatory expectations.

The role partners with the Global CMO and the marketing leadership team in advancing the marketing operating model and capabilities required to support a modern, data-driven, and digitally enabled global investment business, while ensuring strong governance, regulatory compliance, and fiduciary oversight.

What you will be responsible for:

Collaborate with Business leaders globally to define a marketing strategy that aligns with business priorities and commercial objectives.

Partner with Investments, Distribution, Product, Research, Portfolio Management, Regional Leadership and Corporate leadership to translate business priorities into integrated marketing strategies.

Develop tighter commercial alignment, with marketing plans and integrated marketing programs that directly contribute to client acquisition, retention, cross-sell, product adoption, and expansion across institutional, intermediary, and retail segments globally.

Oversee development of differentiated content and thought leadership that strengthens investment credibility and establishes market-leading positioning.

Lead brand, advertising and sponsorship strategy aligned with Investment Management’s growth ambition, strengthening equity and recall in strategic global markets, engaging key audience segments, reinforcing differentiation, and drives choice and action.

Establish and lead a robust product marketing capability to support and activate new product launches.

Champion a data-driven approach to decision-making, leveraging analytics, market intelligence, client insights, and marketing technology to improve marketing effectiveness and inform strategic priorities.

Drive the development of modern marketing capabilities, including digital, data, analytics, and Mar Tech strategies, to enhance client engagement and marketing effectiveness.

Establish clear marketing attribution, measurement, and ROI frameworks that demonstrate business impact and support investment decisions.

Manage and optimize a global marketing budget, ensuring disciplined investment decisions, resource productivity, vendor effectiveness and measurable business impact.

Shape and…