Director Performance Media, Offline Customer Acquisition

About Simpli Safe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.

We don't just want you to work here. We want you to grow and thrive here.

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.

We don't just want you to work here. We want you to grow and thrive here.

We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player; someone who has hands-on channel experience, who loves and is accountable for the numbers and execution for all offline channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth.

You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels, while partnering with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth.

You will manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!)

Growth strategy and channel execution. You inherit an offline performance marketing mix and targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio;
You will help get the most out of each channel, as well as the portfolio - you will be ingrained in the current data, tool & reporting sets to help you & the team do their job, plus help enhance them all. And you will be passionate & drive a rigorous testing & learning roadmap.

In-house & Agency leadership. You will be a hands-on player-coach with our talented team Also, you will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth. That means establishing clear performance expectations, accountability, building productive working rhythms, ensuring the agency continues to work as an extension of the internal team rather vs a separate function, but that our internal specialists continue to be accountable & take ownership of their channel & numbers.

Creative and conversion optimization. Working closely with our ACQ Teammates, Brand, Creative, Ecom, & Product teams to help you drive your performance testing roadmap (across creatives, landing pages, etc.) You will establish a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance.

Data, attribution, and reporting. You will maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines. You will deliver clear, actionable performance readouts to executive leadership that…