Senior GTM Strategy & Product Marketing Manager

About this position

Soft Bank Robotics America (SBRA), a member of the Soft Bank Group, develops and deploys intelligent robotics solutions at the intersection of artificial intelligence, automation, and real-world business applications. Our technology supports organizations across industries, including hospitality, retail, healthcare, logistics, facilities management and construction, in improving operational efficiency and enhancing customer experiences through robotics and automation. As we continue to scale our presence in physical AI and advanced automation, we are building a collaborative, high-performance environment that values curiosity, operational excellence, and disciplined execution.

Soft Bank Robotics America is seeking a strategic commercial leader to help define, commercialize, and scale our cleaning business.

This is not a traditional Senior GTM Strategy & Product Marketing Manager role. It is a business leadership position responsible for owning how our cleaning business goes to market, how new products and services are commercialized, and how our commercial organization executes against a unified growth strategy.

Reporting to executive leadership, you will serve as the commercial quarterback for the business leading go-to-market strategy, commercialization planning, category creation, product launches, market positioning, customer proof, and cross-functional execution.

Working across Product, Sales, Customer Success, Partnerships, Revenue Operations, Marketing, and Executive Leadership
, you will influence how SBRA enters markets, prioritizes industries, creates category leadership, and aligns every customer touchpoint around one consistent narrative.

This is not a strategy-only or agency-management role. The successful candidate must be equally comfortable setting direction and executing the work, including building B2B pitch decks, proposals, messaging frameworks, sales presentations, customer stories, and other revenue-enabling content. This role is well suited to a resourceful leader who can operate effectively in a lean, entrepreneurial environment and move quickly from concept to finished deliverable.

Soft Bank Robotics America helps large organizations make robotics an operational reality through an OEM-agnostic platform, managed services, deployment, software, and support. As a growing organization, SBRA values leaders who are comfortable working with limited resources, building new capabilities from the ground up, and personally executing high-priority work.

• Influence overall GTM strategy with Product, Sales, Marketing, Customer Success, Rev Ops, Partnerships, and Executive Leadership.
• Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies.
• Translate strategic priorities into clear, usable messaging and customer-facing content across the entire buyer journey.

• Serve as steward of SBRA's market narrative, value proposition, and messaging architecture.
• Lead category creation and positioning efforts across customer segments and priority industries.
• Ensure consistent messaging across direct sales, partners, marketing, customer success, proposals, presentations, and executive communications.

• Write, design, and continuously improve client-facing pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives.
• Convert complex robotics, software, service, and operational concepts into concise, persuasive content for enterprise buyers.
• Partner directly with Sales and executives to tailor presentations and proposals for strategic opportunities and customer meetings.
• Own content development from initial concept and drafting through stakeholder review, final production, and field adoption.
• Balance strategic leadership with hands-on execution; personally produce high-priority deliverables rather than relying exclusively on agencies or large internal teams.

• Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points.
• Interview customers and internal teams to capture measurable outcomes and turn them into compelling commercial stories.
• Partner with Customer Success and Operations to continually generate proof assets.

• Develop sales playbooks, business cases, battle cards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials.
• Lead win/loss reviews and translate findings into improved messaging, qualification, content, and enablement.
• Equip direct sales teams and channel partners with practical tools that improve customer conversations and advance…