Brand Strategy Lead – US Growth & Narratives
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-02
Listing for:
Manulife Financial
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Strategy
Job Description & How to Apply Below
Manulife Financial is seeking a Brand Director to shape and advance the US B2B brand strategy for John Hancock. This senior individual contributor role drives brand awareness, engagement, and growth through strategic marketing and brand management expertise.
The role partners with executives, cross-functional teams, and agencies to deliver integrated campaigns, uphold brand standards, and translate insights into data-driven actions that elevate brand health.
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