Social Media and Commerce Manager-DF

About Dearfoams:

Dearfoams has been a trusted leader in comfort footwear since 1947. As the #1 slipper brand in the U.S., we’re now expanding into next-gen social commerce with Tik Tok Shop and Instagram as key growth engines. We’re looking for a creative, data-driven, and highly entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling.

• Own and execute a Tik Tok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
• Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
• Use Tik Tok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
• Identify acquisition opportunities through hashtags, sound trends, and Tik Tok SEO to get in front of new audiences.

• Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative, while also leveraging this channel to elevate our brand and encourage new and younger consumers to disover the brand.
• Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.

• Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
• Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.

• Recruit and manage Tik Tok affiliate creators to expand reach and acquire new customers through trusted voices.
• Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.

• Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.

• A creator and strategist in one — you love making short-form video but think like a growth marketer.
• Deep understanding of Tik Tok and Instagram as acquisition tools, not just brand awareness.
• Fully tapped into Gen Z culture – someone who can craft content that feels native, not forced and knows how to speak fluent Gen Z.
• Comfortable interpreting funnel data and shaping creative based on performance insights.
• Familiar with Tik Tok Shop mechanics, attribution, and how to move customers from scroll to sale.
• Proactive, agile, and eager to own an emerging sales channel from the ground up.

• 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
• Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
• Hands‑on experience with Tik Tok Shop, Reels shopping, or affiliate-driven content campaigns.
• Strong video editing skills (Cap Cut, Adobe Suite, or equivalent).
• Comfortable working in a fast-moving, test-and-learn environment.

• Be the face and force behind Dearfoams' social commerce growth strategy.
• Combine creative freedom with performance accountability in a high-impact role.
• Help shape how the next generation discovers and shops for comfort.

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions
• Legal and Identity Theft Coverage
• Generous Team Member Discount
• Education Assistance
• Scholarships for Team Member’s Children
• 8 Paid Holidays
• One Week of Paid Summer Vacation
• One Week of Paid Winter Vacation
• Generous PTO
• Hybrid Work Schedule