Senior Cross-Category Marketing Manager, AWS Cross Category Marketing

Key Job Responsibilities

• Own the top-level AWS portfolio marketing messaging, working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS
• Partner with the Integrated Demand Center to map and optimize the customer journey across AWS’s major launch events, ensuring the experience feels intentional and connected from first touchpoint to conversion, not fragmented across channels
• Maintain the editorial calendar and prioritization mechanisms that govern AWS’s surfaces
• Own how AWS's 250+ products are organized, categorized, and presented across  — including the homepage and global navigation
• Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels
• Serve as the connective tissue across product marketing teams — ensuring the portfolio story is consistent everywhere customers encounter AWS

The Cross-Category Product Marketing team at AWS owns the narratives for AWS's most important priorities. We develop the messaging and storytelling that sits above any single product or category — connecting the dots across the portfolio so customers understand not just what AWS offers, but why it matters and how it all fits together. We bring that messaging to life through campaigns, events, field enablement, and moments in close collaboration with demand generation, analyst relations, events, and the broader product marketing organization.

We are also an incubator. We pilot new approaches to storytelling, develop best practices for AI-enabled marketing, and build mechanisms that help the broader PMM organization operate more effectively.

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications:

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in product marketing, brand strategy, or portfolio marketing for technology companies
• Experience developing positioning and messaging for complex, multi-product portfolios
• Strong writing and editorial skills with demonstrated ability to distill complexity into clarity

Preferred Qualifications:

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience in balancing conflicting priorities dealing with ambiguity
• Experience in B2B cloud computing or enterprise software marketing
• Experience leading marketing for major launch events or product announcements at scale
• Strong editorial judgment — ability to curate, prioritize, and make trade-off decisions across competing inputs
• Experience working with Director+ stakeholders across product, marketing, and sales organizations
• Experience using data and metrics (engagement analytics, A/B testing, customer research) to inform marketing decisions

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or…