Sr. Product Manager HCP Marketing

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Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.

That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

The Sr Product Manager, US TGCT ( Tenosynovial Giant Cell Tumor) Marketing will be responsible for development and execution of HCP‑focused strategies, programs, and tactics to support a potential TGCT launch. This role requires the ability to rapidly develop deep therapeutic area knowledge, an understanding of the US oncology market, project management, and strong cross‑functional collaboration skills. Reports to the Director, US TGCT Marketing and partners closely with the TGCT and oncology marketing teams.

Location:

Hybrid onsite in Boston Seaport office, requiring 3 days in the office.

• HCP strategy and tactical planning — Contribute to annual HCP strategy, tactical, budget, and timeline planning as well as determining and tracking success metrics for branded HCP launch activities.
• Digital HCP promotion and media — Partner with the media agency of record to implement strategy and lead the execution and measurement for NPP targeted to HCPs, including SEO/SEM, emails, AI optimization (AEO/GEO/GEM), endemic display, and omnichannel HCP journeys.
• Core HCP professional promotion
  — Develop, execute, and lead to fulfillment, HCP‑facing print and digital assets such as brochures, leave behinds, rep‑triggered emails and others depending on tactical plan.
• Congress and event execution — Own execution of brand presence at congresses, including sponsor ships tactics, symposiums/product theaters, exhibits and tabletop materials, and all conference materials.
• Speaker bureau and P2P education — Support development and execution of medical education content, including speaker bureau decks, P2P educational programs, and 3rd party P2P education in partnership with regional marketing team.
• Printing and fulfillment management — Partner with marketing operations and agency partners to ensure end to end printing and fulfillment of tactics. This may include resource printing, print proofing, inventory management, CRM testing, etc.
• Field enablement and training — Partner with sales training and sales leadership to develop new hire and POA materials, own the field input team meetings, deliver field force training, and ensure effective roll‑out of personal materials.
• Measurement and optimization — Define success metrics with internal and external partners, analyze HCP program performance, optimize plans, and provide recommendations for future HCP initiatives.
• Governance and stakeholder communication — Orchestrate regular marketing‑field input meetings and foster active relationship with the field; represent owned assets in US MLR; and maintain active, timely communication with leadership.

• BA/BS degree or related experience
• 5+ years (or 2+ years with advanced degree) proven experience in US HCP marketing experience or equivalent
• Proficient in digital marketing, omnichannel, and media tactics
• Successful track record in understanding the US regulatory environment and navigating the MLR…