Sales and Marketing Coordinator – New England (Boston Based

Sales & Marketing Coordinator

Location:

Boston, MA (In-Person)

Company:
EL NACHO

Salary $85,000

EL NACHO is the fearless tortilla chip inviting everyone to unleash their inner luchador with bold flavors, real ingredients, and a punch of attitude. We're a fast-growing CPG startup on a mission to bring fun, flavor, and authenticity back to the snack aisle.

As our Sales & Marketing Coordinator
, you'll help bring the EL NACHO brand to life across retail, digital, and experiential channels. This role sits at the intersection of marketing, sales support, and field execution—perfect for someone who loves wearing many hats, thrives in fast-paced environments, and wants to grow within a high-energy startup.

You'll collaborate closely with the founding team and cross-functional partners to support retailer programs, manage social presence, and execute community and field marketing initiatives. If you're scrappy, creative, and excited about building something from the ground up, this role is for you.

Sales Support

• Partner with the sales team on promo planning, retailer launches, and account needs
• Maintain an organized library of sales assets, product information, and marketing materials
• Assist with CRM updates, data pulls, and light sales operations tasks

Marketing & Creative

• Design compelling sell sheets, pitch decks, sales one-pagers, and promotional materials
• Support shopper marketing programs including in-store signage, demos, and retail collateral
• Manage the social media content calendar across Instagram, Tik Tok, Facebook and emerging platforms
• Assist with content creation (photo/video, UGC coordination, influencer outreach)

Field & Trade Marketing

• Plan and execute field events, pop-ups, samplings, and brand activations
• Support trade shows, distributor shows, and industry events from planning to on-site execution
• Coordinate product shipments, samples, and event logistics
• Track performance, gather feedback, and support post-event reporting

• An entrepreneurial spirit with a passion for building brands
• A "roll-up-your-sleeves," get-it-done attitude
• Strong organizational and communication skills
• Creative problem-solving and comfort navigating ambiguity
• Bachelor's degree or equivalent experience
• Experience in social media, marketing, or sales support (CPG experience a plus)