Creative Director, Copy

Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers ’re poised for exponential growth
, and we believe that creating moments of joy with customized thank-yous and fantastic gifts is foundational to realizing our full potential.

We are looking for a versatile and skilled Product Copywriter to help define and shape our brand voice across a variety of customer touchpoints. Reporting directly to the VP of Brand & UX
, this role will focus on creating consumer-facing content within our product interface, email communications, and customer success resources. Beyond day-to-day writing, this role is highly strategic: you will help build the operational foundation that allows our creative output to scale.

Working alongside our sales team, you will be responsible for merchandising e-commerce brands by writing clear, persuasive descriptions to drive consumer sales. You will also adapt product copy on behalf of our partners when our product is white-labeled and embedded into their consumer apps. This position is ideal for someone who thrives in a dynamic, collaborative environment, loves bringing order to chaos, and has a passion for crafting content that truly enhances the customer experience.

• Link Words to Business Value:
  Dive into data wrangling and creative performance insights, ensuring our messaging and campaigns are directly linked to measurable business outcomes.
• Craft the Interface:
  Write engaging, user-friendly copy within the product interface—including tooltips, notifications, and in-app guidance—ensuring a seamless customer experience.
• Drive Engagement:
  Develop compelling copy for email communications, from transactional emails to promotional campaigns, always keeping the customer journey in mind.
• Educate & Support:
  Collaborate with the customer success team to craft educational content (FAQs, help articles, and guides) that improves the customer onboarding and support experience.
• Merchandise with Words:
  Write clear, concise, and conversion-driven product descriptions for our ecommerce platform, highlighting key features, benefits, and use cases.
• Maintain Consistency & SEO:
  Ensure consistency in product messaging across all channels, adhering to brand guidelines while optimizing for search (SEO) and user engagement.
• Adapt for Partners:
  Tailor existing campaigns and product copy to fit our partners’ brands when our product is white-labeled and integrated into their consumer apps.
• Align Brand Voices:
  Collaborate with partner teams to ensure voice, tone, and messaging align with their brand while maintaining the integrity of our product’s core features.
• Scale the Operation:
  Lead meaningful process and innovation initiatives, helping us transition from a manual creative operation into a scalable, insight-driven engine.
• Establish Workflow Rigor:
  Design better systems to track product launches, overcome information-gathering challenges, and improve overall QA and workflow rigor across the creative team.
• Collaborate Cross-Functionally:
  Partner with UX designers, analysts, product engineers, and customer success teams to ensure copy enhances user experience and supports product goals.
• Stay Ahead of Trends:
  Conduct competitive research to stay informed about industry trends and best practices, ensuring our content remains relevant and impactful.

• 7–10 years of experience writing copy that delivers quantifiable results.
• Strong capability in process design and operational strategy—you aren't afraid to wrangle data, build new systems, and establish workflow rigidity where it’s currently developing.
• Experience owning and crafting a B2C brand voice and an end-to-end user experience.
• A strong portfolio showcasing engaging, revenue-driving, A/B tested, consumer-facing product copy.
• Excellent communication skills (writing and editing) with a sharp focus on clarity, persuasion, and customer engagement.
• The versatility to write in various…