Senior Brand Marketing Manager

Senior Brand Marketing Manager (Hybrid – Waltham, MA)
Join Boston Scally Company

At Boston Scally Company, we believe Boston isn't just a place—it's an attitude.

It's the sarcasm. The grit. The work ethic. The pride. It's a culture built by people who show up, work hard, and don't take themselves too seriously. We created Boston Scally to celebrate that spirit through timeless apparel and our signature scally caps that represent a blue-collar mentality with authentic New England style.

As we continue to grow, we're looking for a Senior Marketing Manager to help shape the next chapter of our brand.

• Own the Outcome
• Move with Purpose
• Speak Truth, Listen Fully
• Learn and Share
• Drop the Ego
• Build for the Long Haul

We're looking for a strategic, creative, and highly organized Senior Marketing Manager who can bring big ideas to life while keeping multiple initiatives moving forward.

In this role, you'll lead our marketing strategy, oversee our content and campaign calendar, drive product go-to-market planning, and partner across the business to deliver impactful seasonal campaigns that grow both our direct-to-consumer and wholesale businesses.

You'll turn customer insights into compelling stories, develop creative briefs that inspire great work, and use data to continuously optimize performance. If you thrive in a fast-moving entrepreneurial environment and enjoy building brands that people genuinely connect with, we'd love to meet you.

This is a hybrid position based in Waltham, MA, with an expectation of working in our office 2–3 days per week.

• Develop integrated marketing strategies for seasonal launches, new products, promotions, and key business initiatives.
• Build and manage annual and seasonal marketing calendars.
• Coordinate cross-functional campaign execution across eCommerce, merchandising, wholesale, customer experience, and licensing.
• Create compelling product storytelling, campaign messaging, and launch materials.
• Evaluate campaign performance and recommend improvements.

• Lead creative ideation that strengthens Boston Scally's unique brand voice.
• Write clear, inspiring creative briefs for internal and external creative partners.
• Collaborate on content across social media, email, digital, retail, and wholesale channels.
• Ensure all marketing assets consistently reflect the Boston Scally brand.
• Help develop engaging campaigns that build community and customer loyalty.

• Partner with paid media and email marketing teams on acquisition and retention strategies.
• Analyze campaign performance, customer insights, and channel metrics.
• Champion a culture of testing, learning, and optimization.
• Support audience development initiatives and personalized marketing strategies.
• Help manage influencer, creator, athlete, agency, and strategic partnership programs.

• Align marketing initiatives with company objectives.
• Build strong partnerships across departments to ensure seamless campaign execution.
• Influence without authority by communicating clearly and driving alignment.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5–8 years of progressive marketing experience, ideally in apparel, lifestyle, retail, consumer products, or licensed brands.
• Proven success developing and executing integrated marketing and go-to-market strategies.
• Strong background in content marketing, social media, brand storytelling, and campaign management.
• Experience supporting omnichannel, wholesale, or retail marketing is a plus.
• Experience with licensing, partnerships, sponsor ships, or collaboration marketing is preferred.
• Excellent project management and organizational skills.
• Analytical mindset with the ability to turn data into action.
• Outstanding communication and cross-functional leadership skills.
• Self-starter who thrives in a collaborative, entrepreneurial environment.
• Experience with marketing automation, email marketing, analytics, social media management, and project management platforms.

Boston Scally is more than an apparel company—we're a…