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Brand Manager
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-05
Listing for:
HireMinds LLC
Full Time
position Listed on 2026-08-05
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Product Marketing, Marketing Strategy, Brand Ambassadors & Brand Management
Job Description & How to Apply Below
Location:
Wellesley, MA (On-Site, 5 Days/Week)
A global, family-owned consumer brand is seeking an experienced Brand Manager to join its North America team. This is a highly collaborative, hands-on environment where strategy, creative, and execution are driven in-house. The team is lean, experienced, and rooted in strong CPG and retail fundamentals.
This role is ideal for a brand marketer who thrives owning the full brand lifecycle-from insights and positioning through execution, innovation, and performance.
Responsibilities
* Own day-to-day brand management across marketing, product, and trade support
* Lead development of brand strategy, positioning, and go-to-market plans
* Act as the central point of contact across marketing, sales, and global teams
* Partner with internal teams on campaign development, media planning, and execution
* Develop and launch new products and evaluate post-launch performance
* Lead packaging updates from concept through execution
* Analyze category, pricing, and competitive landscape using Circana/Nielsen or similar tools
* Translate consumer insights into actionable growth strategies
* Identify opportunities to drive brand growth and improve performance
* Measure and report on campaign effectiveness and brand health
* Lead consumer research and monitor market trends
* Partner cross-functionally with sales and product teams, including international markets
* Present strategies, plans, and results to leadership
* Manage budgets, forecasting, and performance tracking
Qualifications
* Bachelor's degree in Marketing, Business, Communications, or related field
* 10+ years of experience in brand management or marketing
* Strong foundation in CPG brand management preferred
* Experience with Circana, Nielsen, or similar data tools
* Proven ability to lead cross-functional initiatives and product launches
* Strong balance of strategic thinking and hands-on execution
* Experience owning brand positioning and messaging
* Comfortable working in a lean, fast-moving environment
* Strong project management and organizational skills
* High attention to detail
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