Senior Lead, Producer

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Lead, Producer to help build and scale our internal production function. This role will serve as a key creative and operational partner across Brand, Creative, Social, and Sports & Talent, bringing WHOOP’s storytelling vision to life through best‑in‑class production execution across campaigns, product launches, partner shoots, and social content. The ideal candidate thrives in fast‑paced environments, combines strong creative instincts with operational rigor, and can seamlessly move between strategic planning and hands‑on production execution while helping establish scalable systems that support WHOOP’s growing content and creative ecosystem.

• Lead end-to-end production management across campaigns, product launches, partner shoots, social content, and brand storytelling initiatives.
• Partner closely with Brand, Creative, Social, Sports & Talent, and Operations teams from concept through final delivery, helping shape production approaches, creative execution, and operational plans.
• Build and maintain integrated production calendars and project plans, ensuring alignment across pre-production, production, post‑production, localization, and delivery timelines.
• Own day-to-day production execution including timelines, scheduling, call sheets, budget management, vendor coordination, shoot logistics, asset delivery, and production operations across multiple concurrent projects.
• Build and operationalize scalable production workflows, resource planning systems, and processes that improve efficiency, visibility, and cross‑functional collaboration.
• Develop scalable localization support plans that enable creative adaptation across global markets, including support for in‑market productions, regional content needs, and localized asset delivery.
• Manage relationships with production companies, freelancers, photographers, editors, agencies, and external partners to ensure high‑quality execution and operational excellence.
• Partner cross‑functionally to ensure productions are delivered on time, on budget, and at a high creative standard while balancing multiple business priorities.
• Support production forecasting, budget planning, and resource allocation decisions, helping inform future production investment and resourcing needs.
• Identify opportunities to improve production efficiency, communication, collaboration, and output quality through process optimization, workflow improvements, and emerging production technologies.
• Contribute to the evolution and scaling of WHOOP’s production operating model, including workflows, vendor partnerships, production standards, and organizational best practices.

• 8+ years of experience in integrated production or creative production within agency, media, sports, wellness, entertainment, or consumer brand environments.
• Proven experience leading complex productions across campaigns, branded content, social, video, editorial, and integrated marketing initiatives.
• Strong creative judgment and experience partnering closely with Brand, Creative, and Editorial teams to execute high‑quality storytelling.
• Experience managing production timelines, budgets, vendors, external partners, and cross‑functional production workflows.
• Strong operational mindset with experience building or improving scalable production systems, processes, and workflows.
• Ability to manage multiple priorities simultaneously while bringing structure, clarity, and executional rigor to fast‑paced environments.
• Exceptional communication, organization, and cross‑functional collaboration skills.
• Builder mentality with a proactive, solutions‑oriented approach to problem solving and operational improvement.
• Familiarity with emerging AI‑enabled production workflows and a demonstrated ability to evaluate, implement, and scale tools that improve creative execution, operational efficiency, and content velocity.
• Strong commitment to embracing and leveraging AI tools in day‑to‑day tasks, ensuring AI‑assisted…