US Trade Marketing Manager

US Trade Marketing Manager

The retail store is more than just a place to shop—it's where our brand truly comes to life. It's where storytelling meets the shopper, and every product transforms into a memorable experience. As the US Trade Marketing Manager, you'll be the architect of these experiences, crafting environments that captivate and inspire.

In this pivotal role, you'll lead the charge in developing insights-driven in-store marketing strategies for our top-tier US B2B retail partner. Your mission? To ensure every touchpoint is unforgettable, bridging the gap between brand and buyer through innovative solutions that resonate with shoppers and drive commercial success.

Are you ready to build the future of retail with us?

Core Responsibilities

• Develop insights-led in-store marketing for top-tier US B2B retail partner
• Drive in-store marketing vision for top retailer at the LEGO Group
• Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays
• Own process from concept-to-activation for in-store marketing events
• Manage total project budget, providing accurate forecasts and analyzing performance
• Collaborate with sales, product marketing and creative teams to gain buy-in and measure ROI for bespoke programs and innovative store experiences
• Oversee vendor and client relationships for the planning, execution and reporting of all in-store marketing campaigns
• Ensure timelines are met for all critical launches and key marketing moments

Play your part in our team succeeding

Join the LEGO® Group as the US Trade Marketing Manager— a brick-and-mortar storyteller creating a strategic bridge between "Brand" and "Buy". In this role, you will translate shopper insights into retail execution, developing in-store environments for our largest retail partner, ensuring every new in store marketing touchpoint delivers an unforgettable experience from one of the world's most beloved brands.

This position will drive in-store marketing for our top retail partner. This role is part of the US Trade Marketing team and collaborates with cross-functional teams including sales, brand marketing, internal creative, marketing planning, global markets and channels, and vendor partners to create effective in-store solutions to deliver commercial objectives.

Do you have what it takes?

• Strong experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment
• Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics
• Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors

Nice to have:

• Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives
• Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)
• A commitment to purpose-driven, ethical marketing in line with the LEGO Group's values and mission
• Bachelor's degree preferred or equivalent working experience in a business-related field

Additional details on this position:

• Our workplace enables our LEGO® colleagues to be and do their best roducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance will be provided for this position.

Compensation

The salary for this position has a range of $ - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing…