Product Marketing Manager

Who you are

• 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
• A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent work streams on track
• Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
• Experience across digital and traditional marketing channels
• A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
• A creative mindset and a passion for designing campaigns that win customers
• A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
• Strong business judgment and initiative, comfortable solving strategic problems in real time
• Curious about technology, and interested in 3D printing
• Experience marketing in the dental, medical device, or lab equipment industry
• A background as a dental professional (dentist or dental technician) who moved into marketing
• A technical, STEM, or life sciences background (a plus, not a requirement)

• We're looking for a Product Marketing Manager to own marketing for our Dental business and drive adoption of our 3D printers, materials, and software across the dental industry
• This is an end-to-end marketing role
• You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business
• If you're a marketing manager or product marketing manager who likes owning concurrent work streams and seeing your work show up in clinics and labs, this is a role where strong project management and hands‑on execution make a visible difference
• Lead go-to-market and product launches for new dental hardware, software, and materials
• Build positioning and messaging that connects market and technology trends to dental personas and use cases
• Partner with leadership to shape and execute the dental marketing strategy
• Plan and run marketing campaigns across email, social media, and other digital and traditional channels
• Own the content and strategy of the Formlabs Dental website
• Develop high‑impact content including case studies, workflow videos, website copy, and customer stories
• Track competitors and adjust positioning as the market shifts
• Enable direct sales teams and channel partners with sales enablement materials and co‑branded campaigns
• Promote and demo Formlabs products at conferences, trade shows, and events
• Collaborate with dental professionals, key opinion leaders (KOLs), and cross‑functional content, creative, events, sales, and product teams
• Track, analyze, and report on campaign performance to inform future investment