Edenred Benefits Marketing Manager

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

The Benefits Marketing Manager – USisresponsible for generating new logo demandfor our commuter benefits offerings. As an individual contributor, you willleverageyourexpertisein targeted email and paid advertising marketing, as well asvirtual and in-person events,outof home(OOH) advertising, and account-based marketing(ABM) campaigns to drive new logo sales. Your ability to collaborate effectively with cross-functional teams, analyze performance, andoptimizeprograms will be essential for success in this role.

• Demand Generation & Pipeline Acceleration:
  Work closely withthe Director of Growth Marketing to develop and execute multi-channel field marketing programs, including events, digital campaigns, andemailthat drive lead generation and progression of pipeline.

• Events:
  Plan and execute field marketing events (owned and sponsored), including webinars, industry conferences, and anyadditionalactivationsin partnership with the Marketing Events Contractor. Measure event effectiveness andoptimizefuture events based onquantitativedataand qualitative inputs.

• Budget and Invoice Management:
  
  Maintain and ensure accuracy in US Marketing budget by managing invoice and PO process, updating actuals, and working closely with wider teamtokeep dollar amounts up to date and correct.

• Performance Analysis and Optimization:
  Track and analyze field activity performance to measure ROI andidentifytrends. Use data insights tooptimizemarketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.

• Collaboration and Communication:
  Collaborate closely with sales teams toidentifythe most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

• Demonstrated ability to plan, launch, andoptimizemulti-channel marketing campaigns (events, digital, email, OOH, and ABM) targeting B2B audiences.

• Exceptional project management and organizational skills, with the ability to manage multiplecampaignsand strategic initiatives simultaneously.

• Creative mindset with a keen eye for detail and a passion for delivering exceptional account experiences.

• Strong analytical skills to track, measure, and report on campaign performance, ROI, and pipeline impact; able to derive and communicate actionable insights.

• Ability to manage marketing budgets, vendor relationships, and invoice processes.

• Aminimumof 4yearsof experienceinfieldor growth marketing roles with a focus on B2B technology or software.

• Prior experience with Salesforce andHubspot
  
  Marketing.

• Previous experience with transportation or commuter benefits.

• Bachelor’s degree in Business, Marketing, or other relatedfieldof study.
  
  Equivalent combination ofeducationand experience willbe considered.

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able tolift upto 15 pounds at times.

• Mustpossessthe physical and mental abilities to perform the tasks normally associated with an office position that involves standing, sitting, reaching, manual dexterity tooperateoffice machines, stooping, bending to handle files and supplies, and mobility to complete errands or deliveries.

• May work at computer monitors for prolonged periods with danger of eye strain and muscle pain.

Edenredis committed toleveragingthe talent of a diverse workforce to create great opportunities for our business and our people.

Edenredis an Equal Opportunity/Affirmative Action Employer. No employee or applicant for employment will be discriminated against because of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, military and/or veteran status, creed, citizenship status, age, marital…