Customer Communications Marketing Manager

Customer Communications Marketing Manager

We are seeking a Customer Communications Marketing Manager to help drive customer engagement and support our ambition of becoming a Digital Customer Leader. This role is responsible for developing and executing customer communication strategies and marketing campaigns that strengthen relationships, build trust, and drive adoption and engagement among policyholders and insurance partners.

Working cross-functionally with teams across Marketing, Operations, and Inforce business areas, the successful candidate will lead both digital and traditional marketing initiatives, optimize campaign performance through insights and analytics, and deliver impactful customer experiences that contribute to business growth. This role is ideal for a strategic and execution-focused marketer with experience in financial services, B2C and/or B2B2C marketing, and a passion for creating customer-centric communications that influence behavior and deliver measurable results.

As part of the John Hancock Insurance Marketing team, this position contributes to a broad range of initiatives including customer engagement, inforce communications, product launches, sales enablement, and member engagement, while partnering closely with teams across Brand, Digital, Analytics, Human-Centred Design, and Production.

Position Responsibilities:

• Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
• Strong coordination across teams to execute go-to-market tactics
• Establish strong working relationships across organization
• Managing the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
• Presenting regular project updates to internal business owners
• Ability to develop and execute against a marketing plan
• Bring a 'digital-first' mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
• Bring an innovative mindset, looking at what's new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement

Required Qualifications:

• Excellent project and time management skills with the ability to juggle multiple priorities and meet challenging/overlapping deadlines
• 5-10 years of marketing experience D2C marketing in heavily regulated industries (Financial Services, banking, healthcare etc.)
• Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)
• Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics
• Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space
• Works independently, while providing key updates to the working team and leadership team
• Strong relationship building skills and ability to influence
• Comfortable with analytics and measurement frameworks with a bias towards action
• Excellent writing, verbal, and analytical skills
• Owner mindset

Preferred Qualifications:

• College or University degree and advanced related degrees a plus
• LTC, life insurance and/or annuity marketing experience a plus

When you join our team:

• We'll empower you to learn and grow the career you want
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words
• As part of our global team, we'll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of…