Senior Copywriter​/Content Marketing

California, United States;
Massachusetts, United States;
New Jersey, United States;
New York, United States

At Highwire, a Content Creator & Copywriter is a dynamic and adaptable member of the Content team who develops and executes creative work across multiple disciplines. This role contributes to social media strategies that drive engagement, build brand presence, and support client objectives, while also developing new business concepts, brand campaigns, and long‑form copywriting assignments.

With a primary focus on B2B technology clients, the Content Creator & Copywriter also supports work across several practice areas, including digital health, financial services, professional services, and energy and sustainability.

The role thrives in a collaborative, fast‑paced environment where creativity, curiosity, and strong writing skills are essential. With approximately 3–4 years of experience, the Content Creator & Copywriter helps shape compelling brand voices, contribute to social strategies, and strengthen the digital presence of a diverse portfolio of client brands while continuing to grow within an integrated, creative agency environment.

• Develop and execute creative social media content, campaigns, and copy across various platforms (Linked In, Twitter, Instagram, Tik Tok, etc.).
• Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals.
• Manage content calendars and social media channels for multiple clients, ensuring high‑quality execution and on‑time delivery.
• Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines.
• Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer‑facing brands.
• Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions.
• Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand‑in‑hand with digital strategy leadership.
• Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients.
• Write effective copy for new business pitches, including manifestos, rationale, and/or product descriptions.

• 5+ years of client‑facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast‑paced environment.
• Experience working on B2B technology clients, with required experience managing Healthcare, Professional Services, and Consumer clients, and a deep understanding of how to engage audiences in these sectors.
• Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms.
• Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency.
• Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends.
• A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clients.

• Experience managing social media for senior executives or thought leaders.
• Strong understanding of influencer marketing and activation.
• Passion for quickly learning new platforms, tools, and digital marketing techniques.

The salary range for this position is $80,000 to $105,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well‑being and growth.

#LI-Remote

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With…