AD, Omnichannel Marketing

I'm partnering with a rapidly growing, innovation-driven pharmaceutical company preparing for a high-profile U.S. product launch
. This is a unique opportunity to build the consumer omnichannel strategy from the ground up and shape how patients engage with a first-in-class brand.

This is a highly visible role with significant executive exposure, offering the chance to influence commercial strategy, build best-in-class digital capabilities, and create an exceptional patient experience across every touchpoint.

• Design and own the end-to-end consumer omnichannel strategy across web, CRM, email, SMS, and digital experience platforms.
• Lead the development and launch of the branded patient website and CRM ecosystem, including personalized customer journeys within Salesforce Marketing Cloud.
• Develop and execute digital media strategies across paid search, paid social, display, programmatic, CTV, online video, and emerging digital channels.
• Create seamless, data-driven patient journeys that increase engagement, education, and conversion.
• Partner with brand, analytics, patient services, agencies, and commercial leadership to deliver integrated omnichannel campaigns.
• Use analytics and performance insights to continuously optimize campaigns through a test-and-learn approach.
• Help shape the digital foundation for a major commercial launch with long-term growth potential.

• 7+ years of experience in consumer digital marketing, omnichannel marketing, CRM, or digital media within the pharmaceutical, biotech, healthcare, or other highly regulated industries.
• Experience building consumer websites, digital ecosystems, and CRM programs (Salesforce Marketing Cloud preferred).
• Strong understanding of digital media strategy, customer journeys, lifecycle marketing, SEO, UX/UI, and performance analytics.
• Experience managing agency partners and collaborating across commercial, brand, analytics, and digital teams.
• Launch experience within pharmaceutical or biotech is highly preferred.
• Experience in Dermatology, Immunology, or specialty pharmaceutical brands is a plus.